SEO Competitors Website Health Report : http://loadedcafe.com Vs. https://www.upstartgroup.com

Compared at : 2018-11-06 10:53:33


FREE Complete SEO Scan found 13 major issues

Page Title

Page Title : Home - Loaded Cafe Breakfast Restaurants - Long Beach, Gardena, Bellflower, Santa Ana


Your page title exceeds 60 characters. It's not good.

Knowledge Base
Title is the heading of the webpage. The sentence or string enclosed between html title tag () is the title of your website. Search engines searches for the title of your website and displays title along with your website address on search result. Title is the most important element for both SEO and social sharing. Title should be less than 50 to 60 characters because search engine typically displays this length of string or sentence on search result. A good title can consist the primary keyword, secondary keyword and brand name. For example a fictitious gaming information providing sites title may be like "the future of gaming information is here". A webpage title should contain a proper glimpse of the website. title is important element as an identification of your website for user experience, SEO and social sharing. So have a nice and catching title.
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Meta Description

Meta Description : Welcome to Loaded Cafe Breakfast Restaurants home, please visit any of our restaurants in Long Beach, Gardena, Bellflower, Coming Soon Santa Ana, Lawndale


Your meta description exceeds 150 characters. It's not good.

Knowledge Base
Description is the full interpretation of your website content and features. Most often it is a short paragraph that describe what are features and information provided by the website to its visitors. You may consider it a advertising of your website. Although not important for search engine ranking but very important for hits or visits through search engine results. Description should be less than 150 character because search engine shows this length of paragraph on search result. And every page of website should contain an unique description to avoid description duplication. Description is the definition of your website for user experience so form it as complete but short and precise illustration of your website.

Meta Keyword

Meta Keyword :


Your site do not have any meta keyword.

Knowledge Base
Meta keywords are keywords inside Meta tags. Meta keywords are not likely to be used for search engine ranking. the words of title and description can be used as meta keywords. it is a good idea for SEO other than search engine ranking.

Single Keywords

Keyword Occurrence Density Possible Spam
Restaurant 15 3.049 % No
Santa 11 2.236 % No
Ana 11 2.236 % No
Loaded 9 1.829 % No
Bellflower 9 1.829 % No
Cafe 9 1.829 % No
Gardena 8 1.626 % No
Yelp 8 1.626 % No
Long 8 1.626 % No
Beach 8 1.626 % No
Tel 6 1.22 % No
LoadedCafe 6 1.22 % No
Lawndale 6 1.22 % No
Instagram 4 0.813 % No
food 3 0.61 % No
Menu 3 0.61 % No
breakfast 3 0.61 % No
Restaurants 3 0.61 % No
restaurant 3 0.61 % No
Food 3 0.61 % No

Two Word Keywords

Keyword Occurrence Density Possible Spam
Santa Ana 11 2.236 % No
Loaded Cafe 9 1.829 % No
Long Beach 8 1.626 % No
Restaurant Yelp 8 1.626 % No
of our 5 1.016 % No
out our 4 0.813 % No
Ana Restaurant 4 0.813 % No
Beach Restaurant 3 0.61 % No
near me 3 0.61 % No
Bellflower Restaurant 3 0.61 % No
Gardena Restaurant 3 0.61 % No
Use LoadedCafe 3 0.61 % No
on Instagram 3 0.61 % No
Beach Gardena 3 0.61 % No
Bellflower Santa 3 0.61 % No
Yelp Long 2 0.407 % No
Yelp Apply 2 0.407 % No
Yelp Santa 2 0.407 % No
Yelp Bellflower 2 0.407 % No
freshly made 2 0.407 % No

Three Word Keywords

Keyword Occurrence Density Possible Spam
Santa Ana Restaurant 4 0.813 % No
Long Beach Gardena 3 0.61 % No
Long Beach Restaurant 3 0.61 % No
Bellflower Santa Ana 3 0.61 % No
Yelp Bellflower Restaurant 2 0.407 % No
Beach Restaurant Yelp 2 0.407 % No
Restaurant Yelp Bellflower 2 0.407 % No
Restaurant Yelp Santa 2 0.407 % No
Restaurant Yelp Apply 2 0.407 % No
Ana Restaurant Yelp 2 0.407 % No
Yelp Santa Ana 2 0.407 % No
Yelp Long Beach 2 0.407 % No
Bellflower Restaurant Yelp 2 0.407 % No
Gardena Restaurant Yelp 2 0.407 % No
on Instagram and 2 0.407 % No
LoadedCafe on Instagram 2 0.407 % No
Use LoadedCafe on 2 0.407 % No
people LOVE LoadedCafe 2 0.407 % No
any of our 2 0.407 % No
be featured and 2 0.407 % No

Four Word Keywords

Keyword Occurrence Density Possible Spam
Bellflower Restaurant Yelp Santa 2 0.407 % No
Yelp Bellflower Restaurant Yelp 2 0.407 % No
Restaurant Yelp Bellflower Restaurant 2 0.407 % No
Restaurant Yelp Santa Ana 2 0.407 % No
Yelp Santa Ana Restaurant 2 0.407 % No
Restaurant Yelp Apply Interested 2 0.407 % No
Ana Restaurant Yelp Apply 2 0.407 % No
Santa Ana Restaurant Yelp 2 0.407 % No
Beach Restaurant Yelp Bellflower 2 0.407 % No
Long Beach Restaurant Yelp 2 0.407 % No
Visit our Yelps Gardena 2 0.407 % No
LoadedCafe on Instagram and 2 0.407 % No
Use LoadedCafe on Instagram 2 0.407 % No
our Yelps Gardena Restaurant 2 0.407 % No
Yelps Gardena Restaurant Yelp 2 0.407 % No
Yelp Long Beach Restaurant 2 0.407 % No
Restaurant Yelp Long Beach 2 0.407 % No
Gardena Restaurant Yelp Long 2 0.407 % No
Yelp Apply Interested in 2 0.407 % No
Apply Interested in working 2 0.407 % No

Keyword Usage

The most using keywords do not match with meta keywords.

Knowledge Base
Keyword usage is the using of your keywords inside Meta tags and contents of your website. Use keywords that describes your site properly for precise search engine result of your website.

Total Words

Total Words : 492

Knowledge Base
Unique words are uncommon words that reflects your site features and informations. Search engine metrics are not intended to use unique words as ranking factor but it is still useful to get a proper picture of your site contents. Using positive unique words like complete, perfect, shiny, is a good idea user experience.

Stop words are common words like all the preposition, some generic words like download, click me, offer, win etc. since most used keyword may be a slight factor for visitors you are encouraged to use more unique words and less stop words.

Text/HTML Ratio Test

Site failed text/HTML ratio test.

Text/HTML Ratio Test : 4%

Knowledge Base
The ideal page's ratio of text to HTML code must be lie between 20 to 60%. Because if it is come less than 20% it means you need to write more text in your web page while in case of more than 60% your page might be considered as spam.

HTML Headings

H1(3)

  • Hungry? Find a Loaded Cafe Near you!
  • We are proud to always deliver freshly made meals, Using only the best quality ingredients. We promise to deliver top quality preparation Freshly prepped, freshly made. This translates in our food that is why people LOVE LoadedCafe If our restaurant deserves five stars let us know!

H2(9)

  • Use #LoadedCafe hashtag on Instagram to Win! LoadedFun!
  • Fill out our online application
  • Long Beach Restaurant
  • Gardena Restaurant
  • Bellflower Restaurant
  • Santa Ana Restaurant
  • Lawndale Restaurant
  • Santa Ana Restaurant #2
  • Fill out our online application

H3(8)

  • LOADED CAFE Restaurant Is a Proud Sponsor of our Communities!
  • Visit our Yelps!
  • Apply
  • Recent Loaded Cafe News
  • Loaded Cafe Restaurants:
  • Loaded Cafe Restaurants:
  • Visit our Yelps!
  • Apply

H4(1)

  • Use #LoadedCafe on Instagram and tag any of our Instagrams using to be featured and WIN!

H5(0)

H6(0)

Knowledge Base
h1 status is the existence of any content inside h1 tag. Although not important like Meta titles and descriptions for search engine ranking but still a good way to describe your contents in search engine result.

h2 status less important but should be used for proper understanding of your website for visitor.

robot.txt

Your site have robot.txt

Knowledge Base
robots.txt is text file that reside on website root directory and contains the instruction for various robots (mainly search engine robots) for how to crawl and indexing your website for their webpage. robots.txt contains the search bots or others bots name, directory list allowed or disallowed to be indexing and crawling for bots, time delay for bots to crawl and indexing and even the sitemap url. A full access or a full restriction or customized access or restriction can be imposed through robots.txt.

robots.txt is very important for SEO. Your website directories will be crawled and indexed on search engine according to robots.txt instructions. So add a robots.txt file in your website root directory. Write it properly including your content enriched pages and other public pages and exclude any pages which contain sensitive information. Remember robots.txt instruction to restrict access to your sensitive information of your page is not formidable on web page security ground. So do not use it on security purpose.
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Sitemap

Your site have sitemap
Sitemap Location

Knowledge Base
Sitemap is a xml file which contain full list of your website urls. It is used to include directories of your websites for crawling and indexing for search engine and access for users. it can help search engine robots for indexing your website more fast and deeply. It is roughly an opposite of robots.txt You can create a sitemap.xml by various free and paid service or you can write it with proper way (read about how write a sitemap).

Also keep these things in mind:
1) Sitemap must be less than 10 MB (10,485,760 bytes) and can contain maximum 50,000 urls. if you have more uls than this create multiple sitemap files and use a sitemap index file.
2) Put your sitemap in website root directory and add the url of your sitemap in robots.txt.
3) sitemap.xml can be compressed using grip for faster loading.

Broken link: a broken link is an inaccessible link or url of a website. a higher rate of broken links have a negative effect on search engine ranking due to reduced link equity. it also has a bad impact on user experience. There are several reasons for broken link. All are listed below.
1) An incorrect link entered by you.
2) The destination website removed the linked web page given by you. (A common 404 error).
3) The destination website is irreversibly moved or not exists anymore. (Changing domain or site blocked or dysfunctional).
4) User may behind some firewall or alike software or security mechanism that is blocking the access to the destination website.
5) You have provided a link to a site that is blocked by firewall or alike software for outside access.
Learn more or Learn more

Internal Vs. External Links

Total Internal Links? 19
Total External Links? 26

Internal Links

  • http://loadedcafe.com/
  • http://loadedcafe.com/our-menus/
  • http://loadedcafe.com/to-go-menus/
  • http://loadedcafe.com/loaded-cafe-locations/
  • http://loadedcafe.com/loaded-cafe-restaurant-long-beach/
  • http://loadedcafe.com/loaded-cafe-restaurant-gardena/
  • http://loadedcafe.com/loaded-cafe-restaurant-bellflower/
  • http://loadedcafe.com/loaded-cafe-restaurant-santa-ana/
  • http://loadedcafe.com/loaded-cafe-restaurant-lawndale/
  • http://loadedcafe.com/loaded-cafe-restaurant-santa-ana-2/
  • http://loadedcafe.com/about-loaded-cafe-breakfast-restaurant/
  • http://loadedcafe.com/loaded-cafe-instagram-contest/
  • http://loadedcafe.com/loaded-cafe-news/
  • http://loadedcafe.com/contact-loaded-cafe/
  • http://loadedcafe.com/apply/
  • http://loadedcafe.com/loaded-cafe-mexican-owned-greasy-spoon-future-needs/
  • http://loadedcafe.com/first-customer-loaded-cafe-lawndale-restaurant/
  • http://loadedcafe.com/loaded-cafe-instagram-x-mas-photo-contest/
  • http://loadedcafe.com/7-tastiest-breakfast-food-recipes/

External Links

  • https://www.instagram.com/loadedcafelongbeach/
  • https://www.instagram.com/loadedcafegardena/
  • https://www.instagram.com/loadedcafebellflower/
  • https://www.instagram.com/loadedcafesantaana/
  • https://www.instagram.com/loadedcafelawndale/
  • https://loaded-cafe.myshopify.com
  • https://www.yelp.com/biz/loaded-cafe-gardena-gardena-3
  • https://www.yelp.com/biz/loaded-cafe-gardena-gardena-3
  • https://www.yelp.com/biz/loaded-cafe-long-beach-long-beach-3
  • https://www.yelp.com/biz/loaded-cafe-restaurant-bellflower-bellflower
  • https://www.yelp.com/biz/loaded-cafe-santa-ana-santa-ana-3
  • https://www.facebook.com/loadedcafelongbeach
  • https://plus.google.com/+LoadedKitchenCafeLongBeach
  • https://www.instagram.com/loadedcafelongbeach
  • https://www.facebook.com/loadedcafegardena
  • https://plus.google.com/+LoadedKitchenCafeGardena
  • https://www.instagram.com/loadedcafegardena
  • https://www.facebook.com/loadedcafebellflower
  • https://plus.google.com/b/115145354382114922685/115145354382114922685
  • https://www.instagram.com/loadedcafebellflower
  • https://www.facebook.com/loadedcafesantaana
  • https://plus.google.com/102490955272428611015
  • https://www.instagram.com/loadedcafesantaana
  • http://networkingbizz.com/services-search-engine-optimization/
  • http://networkingbizz.com/services-web-development/
  • http://networkingbizz.com

NoIndex , NoFollow, DoDollow Links

Total NoIndex Links 0
Total NoFollow Links 0
Total DoFollow Links 45
NoIndex Enabled by Meta Robot? No
NoFollow Enabled by Meta Robot? No

NoIndex Links

NoFollow Links



Knowledge Base

NoIndex : noindex directive is a meta tag value. noindex directive is for not to show your website on search engine results. You must not set ‘noindex’ as value in meta tags if you want to be your website on search engine result.

By default, a webpage is set to “index.” You should add a <meta name="robots" content="noindex" /> directive to a webpage in the <head> section of the HTML if you do not want search engines to crawl a given page and include it in the SERPs (Search Engine Results Pages).

DoFollow & NoFollow : nofollow directive is a meta tag value. Nofollow directive is for not to follow any links of your website by search engine bots. You must not set ‘nofollow’ as value in meta tags if you want follow your link by search engine bots.

By default, links are set to “follow.” You would set a link to “nofollow” in this way: <a href="http://www.example.com/" rel="nofollow">Anchor Text</a> if you want to suggest to Google that the hyperlink should not pass any link equity/SEO value to the link target.

Learn more

SEO Friendly Links

Links of your site are SEO friendly.

Knowledge Base
An SEO friendly link is roughly follows these rules. The url should contain dash as a separator, not to contain parameters and numbers and should be static urls.

To resolve this use these techniques.
1) Replace underscore or other separator by dash, clean url by deleting or replaceing number and parameters.
2) Marge your www and non www urls.
3) Do not use dynamic and related urls. Create an xml sitemap for proper indexing of search engine.
4) Block unfriendly and irrelevant links through robots.txt.
5) Endorse your canonical urls in canonical tag.
Learn more

Favicon

Your site does not have favicon.

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Image 'alt' Test

Your site have 8 images without alt text.

Images Without alt

  • https://www.facebook.com/tr?id=795007797342974&ev=PageView&noscript=1
  • http://loadedcafe.com/wp-content/plugins/revslider/admin/assets/images/dummy.png
  • http://loadedcafe.com/wp-content/plugins/revslider/admin/assets/images/dummy.png
  • http://loadedcafe.com/wp-content/plugins/revslider/admin/assets/images/dummy.png
  • http://loadedcafe.com/wp-content/plugins/revslider/admin/assets/images/dummy.png
  • http://loadedcafe.com/wp-content/plugins/revslider/admin/assets/images/dummy.png
  • http://loadedcafe.com/wp-content/uploads/2016/04/waffles-breakfast-1.jpg
  • http://loadedcafe.com/wp-content/uploads/2018/04/New-Location.jpg

Knowledge Base
An alternate title for image. Alt attribute content to describe an image. It is necessary for notifying search engine spider and improve actability to your website. So put a suitable title for your image at least those are your website content not including the images for designing your website. To resolve this put a suitable title in your alt attributes.
Learn more

DOC Type

DOC Type : <!DOCTYPE html>


Page have doc type.

Knowledge Base
doc type is not SEO factor but it is checked for validating your web page. So set a doctype at your html page.
Learn more

Depreciated HTML Tag

Your site does not have any depreciated HTML tag.
Knowledge Base
Older HTML tags and attributes that have been superseded by other more functional or flexible alternatives (whether as HTML or as CSS ) are declared as deprecated in HTML4 by the W3C - the consortium that sets the HTML standards. Browsers should continue to support deprecated tags and attributes, but eventually these tags are likely to become obsolete and so future support cannot be guaranteed.

HTML Page Size

HTML Page Size : 93 KB


HTML page size is <= 100KB

Knowledge Base
HTML page size is the one of the main factors of webpage loading time. It should be less than 100 KB according to google recommendation. Note that, this size not including external css, js or images files. So small page size less loading time.

To reduce your page size do this steps
1) Move all your css and js code to external file.
2) make sure your text content be on top of the page so that it can displayed before full page loading.
3) Reduce or compress all the image, flash media file etc. will be better if these files are less than 100 KB
Learn more

GZIP Compression

GZIP Compressed Size : 20 KB


GZIP compression is enabled.

Knowledge Base
GZIP is a generic compressor that can be applied to any stream of bytes: under the hood it remembers some of the previously seen content and attempts to find and replace duplicate data fragments in an efficient way - for the curious, great low-level explanation of GZIP. However, in practice, GZIP performs best on text-based content, often achieving compression rates of as high as 70-90% for larger files, whereas running GZIP on assets that are already compressed via alternative algorithms (e.g. most image formats) yields little to no improvement. It is also recommended that, GZIP compressed size should be <=33 KB

Inline CSS

Your site have 25 inline css.

Inline CSS

  • <img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=795007797342974&ev=PageView&noscript=1" />
  • <div class="searchlogo" style="width: 100%;margin: 0px auto;background: #F2F2F2; padding: 10px 10px 0 10px;text-align: center;"></div>
  • <span class="tokoo-row-overlay" style="background-color:"></span>
  • <div id="rev_slider_4_1_wrapper" class="rev_slider_wrapper fullscreen-container" style="background-color:transparent;padding:0px;"></div>
  • <div id="rev_slider_4_1" class="rev_slider fullscreenbanner" style="display:none;" data-version="5.2.6"></div>
  • <div class="tp-caption tp-resizeme" id="slide-19-layer-19" data-x="['left','left','left','center']" data-hoffset="['20','12','10','23']" data-y="['middle','middle','middle','middle']" data-voffset="['39','20','0','116']" data-width="none" data-height="none" data-whitespace="nowrap" data-transform_idle="o:1;" data-transform_in="opacity:0;s:300;e:Power2.easeInOut;" data-transform_out="opacity:0;s:300;" data-start="1000" data-responsive_offset="on" style="z-index: 5;"></div>
  • <div class="tp-caption Video-Title tp-resizeme" id="slide-13-layer-20" data-x="['left','left','left','center']" data-hoffset="['10','10','10','0']" data-y="['middle','middle','middle','middle']" data-voffset="['65','65','32','0']" data-width="none" data-height="none" data-whitespace="nowrap" data-transform_idle="o:1;tO:-20% 50%;" data-transform_in="opacity:0;s:600;e:Power2.easeInOut;" data-transform_out="opacity:0;s:300;" data-start="1060" data-splitin="none" data-splitout="none" data-responsive_offset="on" style="z-index: 5; white-space: nowrap; line-height: 40px;"></div>
  • <a class="tp-caption tp-resizeme" href="https://www.yelp.com/biz/loaded-cafe-gardena-gardena-3" target="_blank" id="slide-13-layer-22" data-x="['left','left','left','left']" data-hoffset="['10','10','10','10']" data-y="['bottom','bottom','bottom','bottom']" data-voffset="['34','34','34','6']" data-width="none" data-height="none" data-whitespace="nowrap" data-transform_idle="o:1;" data-transform_in="opacity:0;s:300;e:Power2.easeInOut;" data-transform_out="opacity:0;s:300;" data-start="2000" data-actions='' data-responsive_offset="on" style="z-index: 6;"></a>
  • <div class="tp-caption tp-resizeme" id="slide-13-layer-23" data-x="['left','left','left','left']" data-hoffset="['232','231','238','227']" data-y="['top','top','top','top']" data-voffset="['214','253','164','189']" data-width="none" data-height="none" data-whitespace="nowrap" data-transform_idle="o:1;" data-transform_in="opacity:0;s:1050;e:Power2.easeInOut;" data-transform_out="opacity:0;s:300;" data-start="2000" data-responsive_offset="on" style="z-index: 7;"></div>
  • <div class="tp-caption tp-resizeme" id="slide-13-layer-24" data-x="['left','left','left','left']" data-hoffset="['7','6','10','7']" data-y="['top','top','top','top']" data-voffset="['134','134','111','-34']" data-width="none" data-height="none" data-whitespace="nowrap" data-visibility="['on','on','off','off']" data-transform_idle="o:1;" data-transform_in="opacity:0;s:720;e:Power2.easeInOut;" data-transform_out="opacity:0;s:300;" data-start="960" data-responsive_offset="on" style="z-index: 8;"></div>
  • <div class="tp-bannertimer tp-bottom" style="height: 5px; background-color: rgba(255, 0, 59, 0.15);"></div>
  • <span class="tokoo-row-overlay" style="background-color:rgba(255,255,255,0.45)"></span>
  • <h1 style="font-size: 64px;color: #000000;line-height: 1.5;text-align: center;font-family:Amatic SC;font-weight:700;font-style:normal;letter-spacing:1px" class="vc_custom_heading"></h1>
  • <span class="tokoo-row-overlay" style="background-color:"></span>
  • <div class="vc_empty_space" style="height: 85px"></div>
  • <h3 style="font-size: 42px;color: #ffffff;line-height: 1.5;text-align: center;font-family:Montserrat;font-weight:400;font-style:normal;letter-spacing:1px" class="vc_custom_heading"></h3>
  • <span class="tokoo-row-overlay" style="background-color:"></span>
  • <h2 style="font-size: 64px;line-height: 1.5;font-family:Amatic SC;font-weight:400;font-style:normal" class="vc_custom_heading"></h2>
  • <h4 style="font-size: 32px" class="vc_custom_heading"></h4>
  • <span class="tokoo-row-overlay" style="background-color:"></span>
  • <h1 style="font-size: 42px;line-height: 1.50;text-align: center;font-family:Amatic SC;font-weight:400;font-style:normal" class="vc_custom_heading"></h1>
  • <div class="vc_empty_space" style="height: 32px"></div>
  • <span class="tokoo-row-overlay" style="background-color:"></span>
  • <label style="display: none !important;"></label>
  • <span class="tokoo-row-overlay" style="background-color:"></span>

Knowledge Base
Inline css is the css code reside in html page under html tags not in external .css file. Inline css increases the loading time of your webpage which is an important search engine ranking factor. So try not to use inline css.

Internal CSS

Your site have 11 internal css.

Knowledge Base
Internal css is the css codes which resides on html page inside style tag. Internal css is increases loading time since no page caching is possible for internal css. Try to put your css code in external file.

Micro Data Schema Test

Site failed micro data schema test.
Knowledge Base
Micro data is the information underlying a html string or paragraph. Consider a string “Avatar”, it could refer a profile picture on forum, blog or social networking site or may it refer to a highly successful 3D movie. Microdot is used to specify the reference or underlying information about an html string. Microdata gives chances to search engine and other application for better understanding of your content and better display significantly on search result.
Learn more

IP & DNS Report

IPv4 104.31.68.193
IPv6 Not Compatiable
DNS Report
SLHostClassTTLTypePRITargetIP
1loadedcafe.comIN300A104.31.69.193
2loadedcafe.comIN300A104.31.68.193
3loadedcafe.comIN3600NSnorm.ns.cloudflare.com
4loadedcafe.comIN3600NSconnie.ns.cloudflare.com
5loadedcafe.comIN300MX0smtp.secureserver.net
6loadedcafe.comIN300MX10mailstore1.secureserver.net

IP Canonicalization Test

Site failed IP canonicalization test.

Knowledge Base
If multiple domain name is registered under single ip address the search bots can label other sites as duplicates of one sites. This is ip canonicalization. Little bit like url canonicalizaion. To solve this use redirects.
Learn more

URL Canonicalization Test

Site passed URL canonicalization test.

Knowledge Base
Canonical tags make your all urls those lead to a single address or webpage into a single url. Like :
<link rel="canonical" href="https://mywebsite.com/home" />
<link rel="canonical" href="https://www.mywebsite.com/home" />
Both refer to the link mywebsite.com/home. So all the different url with same content or page now comes under the link or url mywebsite.com/home. Which will boost up your search engine ranking by eliminating content duplication. Use canonical tag for all the same urls.
Learn more

Plain Text Email Test

Site passed plain text email test. No plain text email found.

Plain Text Email List



Knowledge Base
Plain text email address is vulnerable to email scrapping agents. An email scrapping agent crawls your website and collects every Email address which written in plain text. So existence of plain text email address in your website can help spammers in email Harvesting. This could be a bad sign for search engine.

To fight this you can obfuscate your email addresses in several ways:
1) CSS pseudo classes.
2) Writing backward your email address.
3) Turn of display using css.
4) Obfuscate your email address using javascript.
5) Using wordpress and php (wordpress site only).
Learn more

cURL Response

urlhttp://loadedcafe.com/content typetext/html; charset=UTF-8
http code200header size548
request size131filetime-1
ssl verify result0redirect count0
total time0.201501namelookup time0.005755
connect time0.006332pretransfer time0.00641
size upload0size download95141
speed download472161speed upload0
download content length-1upload content length-1
starttransfer time0.178882redirect time0
redirect urlprimary ip104.31.69.193
certinfoprimary port80
local ip198.71.231.10local port59524

Mobile Friendly Check


Mobile Friendly : Yes

Score : 96

Localized Rule Name Rule Impact
Mobile viewport not set 0
Text too small to read 0
Uses incompatible plugins 0
Content wider than screen 3
Links too close together 0.1460248783126
CMS: WORDPRESS
Locale: en_US
Roboted Resources: 0
Transient Fetch Failure Resources: 5

Google Page Speed Insight (Mobile)

Page Speed

Usability Score

Page Statistics


numberResources150numberHosts13
totalRequestBytes18366numberStaticResources124
htmlResponseBytes202626overTheWireResponseBytes8240126
cssResponseBytes1491122imageResponseBytes6703483
javascriptResponseBytes2409180otherResponseBytes325540
numberJsResources53numberCssResources44


Avoid App Install Interstitials That Hide Content

Your page does not appear to have any app install interstitials that hide a significant amount of content. Learn more about the importance of avoiding the use of app install interstitials.

Avoid Plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure Viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Size Content to Viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Size Tap Targets Appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.The following tap targets are close to other nearby tap targets and may need additional spacing around them.

  • The tap target <a href="https://www.in…dcafesantaana/">Santa Ana</a> is close to 1 other tap targets
  • The tap target <a href="http://loadedcafe.com/" class="branding"></a> is close to 1 other tap targets
  • The tap target <button type="button" class="menu-toggle">Menu</button> is close to 1 other tap targets
  • The tap target <div id="slide-13-layer-20" class="tp-caption Vid…llable-between">See why people…E! #LoadedCafe</div> is close to 2 other tap targets
  • The tap target <a id="slide-13-layer-22" href="https://www.ye…dena-gardena-3" class="tp-caption t…llable-between"></a> is close to 1 other tap targets
  • The tap target <a id="slide-13-layer-22" href="https://www.ye…dena-gardena-3" class="tp-caption t…llable-between"></a> is close to 1 other tap targets
  • The tap target <div id="slide-13-layer-23" class="tp-caption t…llable-between"></div> is close to 1 other tap targets
  • The tap target <div id="slide-13-layer-23" class="tp-caption t…llable-between"></div> is close to 1 other tap targets
  • The tap target <label for="subscribe-email">City</label> is close to 1 other tap targets
  • The tap target <div id="ulp-rtYLtxSEjLNcdIRi" class="ulp-window ulp…-middle-center">Sign up to rec…enaLawndale ×</div> is close to 2 other tap targets
  • The tap target <input type="text" name="ulp-name" class="ulp-input ulp-input-field"> is close to 1 other tap targets
  • The tap target <a href="#" class="ulp-submit">SUBSCRIBE NOW!</a> is close to 2 other tap targets

Use Legible Font Sizes

The text on your page is legible. Learn more about using legible font sizes.

Landing Page Redirects

Your page has no redirects. Learn more about avoiding landing page redirects

GZIP Compression

You have compression enabled. Learn more about enabling compression.

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • https://syndication.twitter.com/settings
  • http://connect.facebook.net/en_US/sdk.js
  • https://connect.facebook.net/en_US/fbevents.js
  • https://connect.facebook.net/signals/config/795007797342974?v=2.8.12&r=stable
  • https://apis.google.com/js/plusone.js?ver=4.9.4
  • https://maps.googleapis.com/maps/api/js?key=AIzaSyAu9XCunxBcWJL4-W_sWzFKz1Bc0MEJcTc&ver=4.9.4
  • https://platform.twitter.com/widgets.js?ver=4.9.4
  • https://www.google-analytics.com/analytics.js

Server Response Time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Compacting CSS code can save many bytes of data and speed up download and parse times.
Minify CSS for the following resources to reduce their size by 751B ( 19% reduction ).

  • http://loadedcafe.com/wp-content/plugins/everest-google-places-reviews/assets/frontend/css/animate.css?ver=4.9.4 could save 751B ( 19%reduction )

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

Minify JavaScript

Your JavaScript content is minified. Learn more about minifying HTML.

Render-blocking JavaScript and CSS

Your page has (38) blocking script resources and (1) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • http://loadedcafe.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://loadedcafe.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • http://loadedcafe.com/wp-content/plugins/everest-google-places-reviews/assets/frontend/js/jquery.mCustomScrollbar.concat.min.js?ver=1.0.7
  • http://loadedcafe.com/wp-content/plugins/everest-google-places-reviews/assets/frontend/js/jquery.bxslider.js?ver=1.0.7
  • http://loadedcafe.com/wp-content/plugins/everest-google-places-reviews/assets/frontend/js/wow.js?ver=1.0.7
  • http://loadedcafe.com/wp-content/plugins/everest-google-places-reviews/assets/frontend/js/egpr-frontend-script.js?ver=1.0.7
  • http://loadedcafe.com/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.tools.min.js?ver=5.2.6
  • http://loadedcafe.com/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.revolution.min.js?ver=5.2.6
  • http://loadedcafe.com/wp-content/themes/niku/bootstrap/Assets/js/social-streamer.js?ver=4.9.4
  • https://maps.googleapis.com/maps/api/js?key=AIzaSyAu9XCunxBcWJL4-W_sWzFKz1Bc0MEJcTc&ver=4.9.4
  • http://loadedcafe.com/wp-content/themes/niku/bootstrap/Assets/js/gmaps.min.js?ver=4.9.4
  • http://loadedcafe.com/wp-content/themes/niku/bootstrap/Assets/js/gmaps-methods.js?ver=4.9.4
  • http://loadedcafe.com/wp-content/plugins/appetit/resources/front/libs/element-queries/ResizeSensor.js?ver=4.9.4
  • http://loadedcafe.com/wp-content/plugins/appetit/resources/front/libs/element-queries/ElementQueries.js?ver=4.9.4
  • http://loadedcafe.com/wp-content/plugins/appetit/resources/front/libs/packery/packery.min.js?ver=4.9.4
  • http://loadedcafe.com/wp-content/plugins/appetit/resources/front/js/appetit-dante.js?ver=4.9.4
  • http://loadedcafe.com/wp-includes/js/jquery/ui/core.min.js?ver=1.11.4
  • http://loadedcafe.com/wp-includes/js/jquery/ui/widget.min.js?ver=1.11.4
  • http://loadedcafe.com/wp-includes/js/jquery/ui/accordion.min.js?ver=1.11.4
  • http://loadedcafe.com/wp-includes/js/jquery/ui/tabs.min.js?ver=1.11.4
  • http://loadedcafe.com/wp-content/themes/niku/bootstrap/Assets/js/koo-shortcodes.js?ver=4.9.4
  • http://loadedcafe.com/wp-content/themes/niku/bootstrap/Assets/js/tokoo-widgets-frontend.js?ver=4.9.4
  • http://loadedcafe.com/wp-content/themes/niku/app/assets/js/plugins.js?ver=1.1.6
  • http://loadedcafe.com/wp-content/themes/niku/app/assets/js/app.js?ver=1.1.6
  • https://platform.twitter.com/widgets.js?ver=4.9.4
  • https://platform.linkedin.com/in.js?ver=4.9.4
  • http://loadedcafe.com/wp-content/plugins/layered-popups/js/script.min.js?ver=6.3
  • http://loadedcafe.com/wp-includes/js/wp-embed.min.js?ver=4.9.4
  • http://loadedcafe.com/wp-content/plugins/superstorefinder-wp/js/vendors/modernizr.min.js?ver=1.0
  • http://loadedcafe.com/wp-content/plugins/superstorefinder-wp/js/polyfills/html5shiv.3.7.0.min.js?ver=3.7
  • http://loadedcafe.com/wp-content/plugins/superstorefinder-wp/js/plugins/homebrew.js?ver=1.0
  • http://loadedcafe.com/wp-content/plugins/superstorefinder-wp/js/plugins/fastclick.min.js?ver=3.0
  • http://loadedcafe.com/wp-content/plugins/superstorefinder-wp/js/init.js?ver=1.0
  • http://loadedcafe.com/wp-content/plugins/superstorefinder-wp/js/mega-openclose.js?ver=1.0
  • http://loadedcafe.com/wp-content/plugins/superstorefinder-wp/js/mega-superstorefinder.js?ver=1.0
  • http://loadedcafe.com/wp-content/plugins/js_composer/assets/js/dist/js_composer_front.min.js?ver=4.12.1
  • http://loadedcafe.com/wp-content/plugins/js_composer/assets/lib/bower/skrollr/dist/skrollr.min.js?ver=4.12.1
  • http://loadedcafe.com/wp-content/plugins/mailchimp-for-wp/assets/js/forms-api.min.js?ver=4.2

Render-blocking CSS

  • https://apis.google.com/js/plusone.js?ver=4.9.4

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 1.7MiB ( 70% reduction ).

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Prioritize Visible Content

Visible content is not properly prioritized. Learn more about prioritizing visible content.

Google Page Speed Insight (Desktop)


Page Statistics


numberResources149numberHosts13
totalRequestBytes18200numberStaticResources124
htmlResponseBytes202786overTheWireResponseBytes8150669
cssResponseBytes1490657imageResponseBytes6554676
javascriptResponseBytes2407560otherResponseBytes385774
numberJsResources53numberCssResources44


Page Speed

Landing Page Redirects

Your page has no redirects. Learn more about avoiding landing page redirects

GZIP Compression

You have compression enabled. Learn more about enabling compression.

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • https://syndication.twitter.com/settings
  • http://connect.facebook.net/en_US/sdk.js
  • https://connect.facebook.net/en_US/fbevents.js
  • https://connect.facebook.net/signals/config/795007797342974?v=2.8.12&r=stable
  • https://apis.google.com/js/plusone.js?ver=4.9.4
  • https://maps.googleapis.com/maps/api/js?key=AIzaSyAu9XCunxBcWJL4-W_sWzFKz1Bc0MEJcTc&ver=4.9.4
  • https://platform.twitter.com/widgets.js?ver=4.9.4
  • https://www.google-analytics.com/analytics.js

Server Response Time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Compacting CSS code can save many bytes of data and speed up download and parse times.
Minify CSS for the following resources to reduce their size by 1.1KiB ( 26% reduction ).

  • http://loadedcafe.com/wp-content/plugins/everest-google-places-reviews/assets/frontend/css/animate.css?ver=4.9.4 could save 751B ( 19%reduction )
  • http://loadedcafe.com/wp-content/themes/niku/style.css?ver=1.1.6 could save 391B ( 95%reduction )

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

Minify JavaScript

Your JavaScript content is minified. Learn more about minifying HTML.

Render-blocking JavaScript and CSS

Your page has (38) blocking script resources and (1) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • http://loadedcafe.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • http://loadedcafe.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • http://loadedcafe.com/wp-content/plugins/everest-google-places-reviews/assets/frontend/js/jquery.mCustomScrollbar.concat.min.js?ver=1.0.7
  • http://loadedcafe.com/wp-content/plugins/everest-google-places-reviews/assets/frontend/js/jquery.bxslider.js?ver=1.0.7
  • http://loadedcafe.com/wp-content/plugins/everest-google-places-reviews/assets/frontend/js/wow.js?ver=1.0.7
  • http://loadedcafe.com/wp-content/plugins/everest-google-places-reviews/assets/frontend/js/egpr-frontend-script.js?ver=1.0.7
  • http://loadedcafe.com/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.tools.min.js?ver=5.2.6
  • http://loadedcafe.com/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.revolution.min.js?ver=5.2.6
  • http://loadedcafe.com/wp-content/themes/niku/bootstrap/Assets/js/social-streamer.js?ver=4.9.4
  • https://maps.googleapis.com/maps/api/js?key=AIzaSyAu9XCunxBcWJL4-W_sWzFKz1Bc0MEJcTc&ver=4.9.4
  • http://loadedcafe.com/wp-content/themes/niku/bootstrap/Assets/js/gmaps.min.js?ver=4.9.4
  • http://loadedcafe.com/wp-content/themes/niku/bootstrap/Assets/js/gmaps-methods.js?ver=4.9.4
  • http://loadedcafe.com/wp-content/plugins/appetit/resources/front/libs/element-queries/ResizeSensor.js?ver=4.9.4
  • http://loadedcafe.com/wp-content/plugins/appetit/resources/front/libs/element-queries/ElementQueries.js?ver=4.9.4
  • http://loadedcafe.com/wp-content/plugins/appetit/resources/front/libs/packery/packery.min.js?ver=4.9.4
  • http://loadedcafe.com/wp-content/plugins/appetit/resources/front/js/appetit-dante.js?ver=4.9.4
  • http://loadedcafe.com/wp-includes/js/jquery/ui/core.min.js?ver=1.11.4
  • http://loadedcafe.com/wp-includes/js/jquery/ui/widget.min.js?ver=1.11.4
  • http://loadedcafe.com/wp-includes/js/jquery/ui/accordion.min.js?ver=1.11.4
  • http://loadedcafe.com/wp-includes/js/jquery/ui/tabs.min.js?ver=1.11.4
  • http://loadedcafe.com/wp-content/themes/niku/bootstrap/Assets/js/koo-shortcodes.js?ver=4.9.4
  • http://loadedcafe.com/wp-content/themes/niku/bootstrap/Assets/js/tokoo-widgets-frontend.js?ver=4.9.4
  • http://loadedcafe.com/wp-content/themes/niku/app/assets/js/plugins.js?ver=1.1.6
  • http://loadedcafe.com/wp-content/themes/niku/app/assets/js/app.js?ver=1.1.6
  • https://platform.twitter.com/widgets.js?ver=4.9.4
  • https://platform.linkedin.com/in.js?ver=4.9.4
  • http://loadedcafe.com/wp-content/plugins/layered-popups/js/script.min.js?ver=6.3
  • http://loadedcafe.com/wp-includes/js/wp-embed.min.js?ver=4.9.4
  • http://loadedcafe.com/wp-content/plugins/superstorefinder-wp/js/vendors/modernizr.min.js?ver=1.0
  • http://loadedcafe.com/wp-content/plugins/superstorefinder-wp/js/polyfills/html5shiv.3.7.0.min.js?ver=3.7
  • http://loadedcafe.com/wp-content/plugins/superstorefinder-wp/js/plugins/homebrew.js?ver=1.0
  • http://loadedcafe.com/wp-content/plugins/superstorefinder-wp/js/plugins/fastclick.min.js?ver=3.0
  • http://loadedcafe.com/wp-content/plugins/superstorefinder-wp/js/init.js?ver=1.0
  • http://loadedcafe.com/wp-content/plugins/superstorefinder-wp/js/mega-openclose.js?ver=1.0
  • http://loadedcafe.com/wp-content/plugins/superstorefinder-wp/js/mega-superstorefinder.js?ver=1.0
  • http://loadedcafe.com/wp-content/plugins/js_composer/assets/js/dist/js_composer_front.min.js?ver=4.12.1
  • http://loadedcafe.com/wp-content/plugins/js_composer/assets/lib/bower/skrollr/dist/skrollr.min.js?ver=4.12.1
  • http://loadedcafe.com/wp-content/plugins/mailchimp-for-wp/assets/js/forms-api.min.js?ver=4.2

Render-blocking CSS

  • https://apis.google.com/js/plusone.js?ver=4.9.4

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 1.9MiB ( 81% reduction ).

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Prioritize Visible Content

Visible content is not properly prioritized. Learn more about prioritizing visible content.
FREE Complete SEO Scan found 14 major issues

Page Title

Page Title : Fractional CMO and Business Marketing Strategy Firm | Upstart Group


Your page title exceeds 60 characters. It's not good.

Knowledge Base
Title is the heading of the webpage. The sentence or string enclosed between html title tag () is the title of your website. Search engines searches for the title of your website and displays title along with your website address on search result. Title is the most important element for both SEO and social sharing. Title should be less than 50 to 60 characters because search engine typically displays this length of string or sentence on search result. A good title can consist the primary keyword, secondary keyword and brand name. For example a fictitious gaming information providing sites title may be like "the future of gaming information is here". A webpage title should contain a proper glimpse of the website. title is important element as an identification of your website for user experience, SEO and social sharing. So have a nice and catching title.
Learn more

Meta Description

Meta Description : We offer fractional CMO services backed by a virtual team of marketing experts, which means you get immediate access to the senior-level leadership, insight and know-how you need to drive revenue, at a scale that’s right for your business. We help businesses like yours GO FARTHER. FASTER.


Your meta description exceeds 150 characters. It's not good.

Knowledge Base
Description is the full interpretation of your website content and features. Most often it is a short paragraph that describe what are features and information provided by the website to its visitors. You may consider it a advertising of your website. Although not important for search engine ranking but very important for hits or visits through search engine results. Description should be less than 150 character because search engine shows this length of paragraph on search result. And every page of website should contain an unique description to avoid description duplication. Description is the definition of your website for user experience so form it as complete but short and precise illustration of your website.

Meta Keyword

Meta Keyword :


Your site do not have any meta keyword.

Knowledge Base
Meta keywords are keywords inside Meta tags. Meta keywords are not likely to be used for search engine ranking. the words of title and description can be used as meta keywords. it is a good idea for SEO other than search engine ranking.

Single Keywords

Keyword Occurrence Density Possible Spam
business 11 1.107 % No
marketing 11 1.107 % Yes
Upstart 7 0.704 % No
6 0.604 % No
growth 5 0.503 % No
team 4 0.402 % No
company 4 0.402 % No
Contact 4 0.402 % No
seniorlevel 4 0.402 % No
Clients 4 0.402 % No
revenue 4 0.402 % No
Group 3 0.302 % No
TwitterLike 3 0.302 % No
November 3 0.302 % No
strategy 3 0.302 % No
markets 3 0.302 % No
focus 3 0.302 % No
FARTHER 3 0.302 % No
UpstartGroup 3 0.302 % No
CMO 3 0.302 % No

Two Word Keywords

Keyword Occurrence Density Possible Spam
your business 8 0.805 % No
you need 6 0.604 % No
need to 4 0.402 % No
of the 4 0.402 % No
to the 3 0.302 % No
your company 3 0.302 % No
Blog Contact 3 0.302 % No
Reply on 3 0.302 % No
for your 3 0.302 % No
FARTHER FASTER 3 0.302 % No
of our 3 0.302 % No
Upstart GroupUpstartGroup· 3 0.302 % No
GroupUpstartGroup· November 3 0.302 % No
to take 3 0.302 % No
TwitterRetweet on 3 0.302 % No
gives you 3 0.302 % No
on TwitterRetweet 3 0.302 % No
on TwitterLike 3 0.302 % No
Upstart Group 3 0.302 % No
focus on 3 0.302 % No

Three Word Keywords

Keyword Occurrence Density Possible Spam
on TwitterLike on 3 0.302 % No
on TwitterRetweet on 3 0.302 % No
TwitterRetweet on TwitterLike 3 0.302 % No
Upstart GroupUpstartGroup· November 3 0.302 % No
Reply on TwitterRetweet 3 0.302 % No
you need to 2 0.201 % No
in new markets 2 0.201 % No
all starts with 2 0.201 % No
UpstartGroup Upstart GroupUpstartGroup· 2 0.201 % No
fractional CMO and 2 0.201 % No
to drive revenue 2 0.201 % No
propel your business 2 0.201 % No
It all starts 2 0.201 % No
WE'RE YOUR TEAM 2 0.201 % No
CMOs need to 2 0.201 % No
TwitterLike on TwitterFollow 2 0.201 % No
on TwitterFollow UpstartGroup 2 0.201 % No
insight and knowhow 2 0.201 % No
work alongside you 2 0.201 % No
to get you 2 0.201 % No

Four Word Keywords

Keyword Occurrence Density Possible Spam
Reply on TwitterRetweet on 3 0.302 % No
on TwitterRetweet on TwitterLike 3 0.302 % No
TwitterRetweet on TwitterLike on 3 0.302 % No
leadership insight and knowhow 2 0.201 % No
It all starts with 2 0.201 % No
Stories Testimonials Blog Contact 2 0.201 % No
UpstartGroup Upstart GroupUpstartGroup· November 2 0.201 % No
Clients Client Stories Testimonials 2 0.201 % No
and marketing management services 2 0.201 % No
Who We Are What 2 0.201 % No
TwitterLike on TwitterFollow UpstartGroup 2 0.201 % No
fractional CMO and marketing 2 0.201 % No
on TwitterLike on TwitterFollow 2 0.201 % No
Session Clients Client Stories 2 0.201 % No
work alongside you to 2 0.201 % No
CMO and marketing management 2 0.201 % No
Client Stories Testimonials Blog 2 0.201 % No
Do Services for Revenue 2 0.201 % No
Services for Revenue Growth 2 0.201 % No
Strategy Session Clients Client 2 0.201 % No

Keyword Usage

The most using keywords do not match with meta keywords.

Knowledge Base
Keyword usage is the using of your keywords inside Meta tags and contents of your website. Use keywords that describes your site properly for precise search engine result of your website.

Total Words

Total Words : 994

Knowledge Base
Unique words are uncommon words that reflects your site features and informations. Search engine metrics are not intended to use unique words as ranking factor but it is still useful to get a proper picture of your site contents. Using positive unique words like complete, perfect, shiny, is a good idea user experience.

Stop words are common words like all the preposition, some generic words like download, click me, offer, win etc. since most used keyword may be a slight factor for visitors you are encouraged to use more unique words and less stop words.

Text/HTML Ratio Test

Site failed text/HTML ratio test.

Text/HTML Ratio Test : 7%

Knowledge Base
The ideal page's ratio of text to HTML code must be lie between 20 to 60%. Because if it is come less than 20% it means you need to write more text in your web page while in case of more than 60% your page might be considered as spam.

HTML Headings

H1(1)

  • GO FARTHER. FASTER.

H2(0)

H3(10)

  • THE MARKETING HELP YOU NEED. WHEN YOU NEED IT.
  • GROW MORE
  • WORRY LESS
  • GET RESULTS
  • What Our Clients Say
  • CLIENT STORIES
  • YOU'RE IN GREAT COMPANY
  • Upstart Group
  • Quick Contact Form
  • Insights that Ignite

H4(2)

  • COMPLIMENTARY STRATEGY SESSION
  • READY FOR TAKEOFF? WE'RE YOUR TEAM TO MAKE IT HAPPEN.

H5(0)

H6(0)

Knowledge Base
h1 status is the existence of any content inside h1 tag. Although not important like Meta titles and descriptions for search engine ranking but still a good way to describe your contents in search engine result.

h2 status less important but should be used for proper understanding of your website for visitor.

robot.txt

Your site have robot.txt

Knowledge Base
robots.txt is text file that reside on website root directory and contains the instruction for various robots (mainly search engine robots) for how to crawl and indexing your website for their webpage. robots.txt contains the search bots or others bots name, directory list allowed or disallowed to be indexing and crawling for bots, time delay for bots to crawl and indexing and even the sitemap url. A full access or a full restriction or customized access or restriction can be imposed through robots.txt.

robots.txt is very important for SEO. Your website directories will be crawled and indexed on search engine according to robots.txt instructions. So add a robots.txt file in your website root directory. Write it properly including your content enriched pages and other public pages and exclude any pages which contain sensitive information. Remember robots.txt instruction to restrict access to your sensitive information of your page is not formidable on web page security ground. So do not use it on security purpose.
Learn more

Sitemap

Your site have sitemap
Sitemap Location

Knowledge Base
Sitemap is a xml file which contain full list of your website urls. It is used to include directories of your websites for crawling and indexing for search engine and access for users. it can help search engine robots for indexing your website more fast and deeply. It is roughly an opposite of robots.txt You can create a sitemap.xml by various free and paid service or you can write it with proper way (read about how write a sitemap).

Also keep these things in mind:
1) Sitemap must be less than 10 MB (10,485,760 bytes) and can contain maximum 50,000 urls. if you have more uls than this create multiple sitemap files and use a sitemap index file.
2) Put your sitemap in website root directory and add the url of your sitemap in robots.txt.
3) sitemap.xml can be compressed using grip for faster loading.

Broken link: a broken link is an inaccessible link or url of a website. a higher rate of broken links have a negative effect on search engine ranking due to reduced link equity. it also has a bad impact on user experience. There are several reasons for broken link. All are listed below.
1) An incorrect link entered by you.
2) The destination website removed the linked web page given by you. (A common 404 error).
3) The destination website is irreversibly moved or not exists anymore. (Changing domain or site blocked or dysfunctional).
4) User may behind some firewall or alike software or security mechanism that is blocking the access to the destination website.
5) You have provided a link to a site that is blocked by firewall or alike software for outside access.
Learn more or Learn more

Internal Vs. External Links

Total Internal Links? 27
Total External Links? 22

Internal Links

  • https://upstartgroup.com/
  • https://upstartgroup.com/who-we-are
  • https://upstartgroup.com/what-we-do
  • https://upstartgroup.com/life-sciences
  • https://upstartgroup.com/our-approach
  • https://upstartgroup.com/complimentary-strategy-session
  • https://upstartgroup.com/clients/
  • https://upstartgroup.com/testimonials/
  • https://upstartgroup.com/blog/
  • https://upstartgroup.com/contact/
  • /contact
  • /services/
  • /about-us/
  • https://upstartgroup.com/services/
  • /complimentary-strategy-session
  • /testimonials
  • https://upstartgroup.com/clients/precision-measurement-engineering/
  • https://upstartgroup.com/clients/vista-community-clinic/
  • https://upstartgroup.com/clients/ingenium/
  • https://upstartgroup.com/clients/bioseal-systems/
  • https://upstartgroup.com/clients/customatrix/
  • https://upstartgroup.com/clients/pathable/
  • https://upstartgroup.com/clients/quick-handle/
  • https://upstartgroup.com/clients/core-theatrics/
  • /contact
  • /contact
  • https://upstartgroup.com/privacy-policy/

External Links

  • mailto:info@upstartgroup.com
  • https://www.facebook.com/UpstartGroup
  • https://twitter.com/upstartgroup
  • https://www.linkedin.com/company/upstartgroup
  • https://twitter.com/UpstartGroup
  • https://twitter.com/UpstartGroup
  • https://twitter.com/UpstartGroup
  • https://twitter.com/UpstartGroup/status/1059847932873195521
  • https://twitter.com/intent/tweet?in_reply_to=1059847932873195521&related=UpstartGroup
  • https://twitter.com/intent/retweet?tweet_id=1059847932873195521&related=UpstartGroup
  • https://twitter.com/intent/like?tweet_id=1059847932873195521&related=UpstartGroup
  • https://twitter.com/UpstartGroup/status/1059847932873195521
  • https://twitter.com/UpstartGroup/status/1059485551760498688
  • https://twitter.com/intent/tweet?in_reply_to=1059485551760498688&related=UpstartGroup
  • https://twitter.com/intent/retweet?tweet_id=1059485551760498688&related=UpstartGroup
  • https://twitter.com/intent/like?tweet_id=1059485551760498688&related=UpstartGroup
  • https://twitter.com/UpstartGroup/status/1059485551760498688
  • https://twitter.com/UpstartGroup/status/1058382018512338945
  • https://twitter.com/intent/tweet?in_reply_to=1058382018512338945&related=UpstartGroup
  • https://twitter.com/intent/retweet?tweet_id=1058382018512338945&related=UpstartGroup
  • https://twitter.com/intent/like?tweet_id=1058382018512338945&related=UpstartGroup
  • https://twitter.com/UpstartGroup/status/1058382018512338945

NoIndex , NoFollow, DoDollow Links

Total NoIndex Links 0
Total NoFollow Links 0
Total DoFollow Links 49
NoIndex Enabled by Meta Robot? No
NoFollow Enabled by Meta Robot? No

NoIndex Links

NoFollow Links



Knowledge Base

NoIndex : noindex directive is a meta tag value. noindex directive is for not to show your website on search engine results. You must not set ‘noindex’ as value in meta tags if you want to be your website on search engine result.

By default, a webpage is set to “index.” You should add a <meta name="robots" content="noindex" /> directive to a webpage in the <head> section of the HTML if you do not want search engines to crawl a given page and include it in the SERPs (Search Engine Results Pages).

DoFollow & NoFollow : nofollow directive is a meta tag value. Nofollow directive is for not to follow any links of your website by search engine bots. You must not set ‘nofollow’ as value in meta tags if you want follow your link by search engine bots.

By default, links are set to “follow.” You would set a link to “nofollow” in this way: <a href="http://www.example.com/" rel="nofollow">Anchor Text</a> if you want to suggest to Google that the hyperlink should not pass any link equity/SEO value to the link target.

Learn more

SEO Friendly Links

Links of your site are SEO friendly.

Knowledge Base
An SEO friendly link is roughly follows these rules. The url should contain dash as a separator, not to contain parameters and numbers and should be static urls.

To resolve this use these techniques.
1) Replace underscore or other separator by dash, clean url by deleting or replaceing number and parameters.
2) Marge your www and non www urls.
3) Do not use dynamic and related urls. Create an xml sitemap for proper indexing of search engine.
4) Block unfriendly and irrelevant links through robots.txt.
5) Endorse your canonical urls in canonical tag.
Learn more

Favicon

Your site have favicon.

Learn more

Image 'alt' Test

Your site have 45 images without alt text.

Images Without alt

  • https://upstartgroup.com/wp-content/plugins/revslider/admin/assets/images/dummy.png
  • https://upstartgroup.com/wp-content/plugins/revslider/admin/assets/images/dummy.png
  • https://upstartgroup.com/wp-content/plugins/revslider/admin/assets/images/dummy.png
  • https://upstartgroup.com/wp-content/plugins/revslider/admin/assets/images/dummy.png
  • https://upstartgroup.com/wp-content/plugins/revslider/admin/assets/images/dummy.png
  • https://upstartgroup.com/wp-content/plugins/revslider/admin/assets/images/dummy.png
  • https://upstartgroup.com/wp-content/plugins/revslider/admin/assets/images/dummy.png
  • data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7
  • https://upstartgroup.com/wp-content/uploads/PME-Precision-Measurement-Engineering-470x340.jpg
  • data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7
  • https://upstartgroup.com/wp-content/uploads/Vista-Community-Clinic-Client-Image-470x340.jpg
  • data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7
  • https://upstartgroup.com/wp-content/uploads/Ingenium-Client-Image-470x340.jpg
  • data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7
  • https://upstartgroup.com/wp-content/uploads/BioSeal-Systems-Client-Image-470x340.jpg
  • data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7
  • https://upstartgroup.com/wp-content/uploads/Customatrix-Client-Image-470x340.jpg
  • data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7
  • https://upstartgroup.com/wp-content/uploads/Pathable-Client-Image-470x340.jpg
  • data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7
  • https://upstartgroup.com/wp-content/uploads/2015/02/Quick-Handle-Client-Image-470x340.png
  • data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7
  • https://upstartgroup.com/wp-content/uploads/CORE-Theatrics-Client-Image-470x340.jpg
  • data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7
  • https://upstartgroup.com/wp-content/uploads/BRAINBOX-LOGO-bw.jpg
  • data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7
  • https://upstartgroup.com/wp-content/uploads/INGENIUM-LOGO-bw.jpg
  • data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7
  • https://upstartgroup.com/wp-content/uploads/CUSTOMATRIX-LOGO-bw.jpg
  • data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7
  • https://upstartgroup.com/wp-content/uploads/CBSI-LOGO-bw.jpg
  • data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7
  • https://upstartgroup.com/wp-content/uploads/MICROSOFT-ALUMNI-FOUNDATION-LOGO-bw.jpg
  • data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7
  • https://upstartgroup.com/wp-content/uploads/THE-WILLIAM-WARREN-GROUP-LOGO-bw.jpg
  • data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7
  • https://upstartgroup.com/wp-content/uploads/PATHABLE-LOGO-bw.jpg
  • data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7
  • https://upstartgroup.com/wp-content/uploads/VISTA-COMMUNITY-CLINIC-LOGO-bw.jpg
  • data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7
  • https://upstartgroup.com/wp-content/uploads/THE-LEADERSHIP-EDGE-LOGO-bw.jpg
  • data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7
  • https://upstartgroup.com/wp-content/uploads/BIOSEAL-SYSTEMS-bw.jpg
  • data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7
  • https://upstartgroup.com/wp-content/uploads/CORE-THEATRICS-LOGO-bw.jpg

Knowledge Base
An alternate title for image. Alt attribute content to describe an image. It is necessary for notifying search engine spider and improve actability to your website. So put a suitable title for your image at least those are your website content not including the images for designing your website. To resolve this put a suitable title in your alt attributes.
Learn more

DOC Type

DOC Type : <!DOCTYPE html>


Page have doc type.

Knowledge Base
doc type is not SEO factor but it is checked for validating your web page. So set a doctype at your html page.
Learn more

Depreciated HTML Tag

Your site have 1 depreciated HTML tags.

Depreciated HTML Tags

  • applet : 0
  • basefont : 0
  • center : 0
  • dir : 0
  • font : 1
  • isindex : 0
  • menu : 0
  • s : 0
  • strike : 0
  • u : 0

Knowledge Base
Older HTML tags and attributes that have been superseded by other more functional or flexible alternatives (whether as HTML or as CSS ) are declared as deprecated in HTML4 by the W3C - the consortium that sets the HTML standards. Browsers should continue to support deprecated tags and attributes, but eventually these tags are likely to become obsolete and so future support cannot be guaranteed.

HTML Page Size

HTML Page Size : 99 KB


HTML page size is <= 100KB

Knowledge Base
HTML page size is the one of the main factors of webpage loading time. It should be less than 100 KB according to google recommendation. Note that, this size not including external css, js or images files. So small page size less loading time.

To reduce your page size do this steps
1) Move all your css and js code to external file.
2) make sure your text content be on top of the page so that it can displayed before full page loading.
3) Reduce or compress all the image, flash media file etc. will be better if these files are less than 100 KB
Learn more

GZIP Compression

GZIP Compressed Size : 23 KB


GZIP compression is enabled.

Knowledge Base
GZIP is a generic compressor that can be applied to any stream of bytes: under the hood it remembers some of the previously seen content and attempts to find and replace duplicate data fragments in an efficient way - for the curious, great low-level explanation of GZIP. However, in practice, GZIP performs best on text-based content, often achieving compression rates of as high as 70-90% for larger files, whereas running GZIP on assets that are already compressed via alternative algorithms (e.g. most image formats) yields little to no improvement. It is also recommended that, GZIP compressed size should be <=33 KB

Inline CSS

Your site have 95 inline css.

Inline CSS

  • <iframe src="https://www.googletagmanager.com/ns.html?id=GTM-M4ZV9CZ" height="0" width="0" style="display:none;visibility:hidden"></iframe>
  • <div id="rev_slider_2_1_wrapper" class="rev_slider_wrapper fullwidthbanner-container" data-source="gallery" style="margin:0px auto;background:#efefef;padding:0px;margin-top:0px;margin-bottom:0px;"></div>
  • <div id="rev_slider_2_1" class="rev_slider fullwidthabanner" style="display:none;" data-version="5.4.8"></div>
  • <img src="https://upstartgroup.com/wp-content/plugins/revslider/admin/assets/images/dummy.png" data-bgcolor='#e4e4e4' style='background:#e4e4e4' alt="" title="Home" data-lazyload="https://upstartgroup.com/wp-content/plugins/revslider/admin/assets/images/transparent.png" data-bgposition="left center" data-bgfit="cover" data-bgrepeat="no-repeat" class="rev-slidebg" data-no-retina>
  • <img src="https://upstartgroup.com/wp-content/plugins/revslider/admin/assets/images/dummy.png" data-bgcolor='#e4e4e4' style='background:#e4e4e4' alt="" title="Home" data-lazyload="https://upstartgroup.com/wp-content/plugins/revslider/admin/assets/images/transparent.png" data-bgposition="left top" data-bgfit="cover" data-bgrepeat="no-repeat" class="rev-slidebg" data-no-retina>
  • <img src="https://upstartgroup.com/wp-content/plugins/revslider/admin/assets/images/dummy.png" data-bgcolor='#e4e4e4' style='background:#e4e4e4' alt="" title="Home" data-lazyload="https://upstartgroup.com/wp-content/plugins/revslider/admin/assets/images/transparent.png" data-bgposition="center center" data-bgfit="cover" data-bgrepeat="no-repeat" class="rev-slidebg" data-no-retina>
  • <div class="tp-bannertimer tp-bottom" style="visibility: hidden !important;"></div>
  • <div class="separator_block center" style="margin-bottom:15px;"></div>
  • <div class="iconbox text_left non_framed top_icon_large" style=""></div>
  • <i class="icon fa fa-line-chart large simple" style="color:#00adef;"></i>
  • <span class="small_divider" style="background-color:#00adef;"></span>
  • <div class="vc_empty_space" style="height: 7px" ></div>
  • <p style="text-align: left;"></p>
  • <p style="text-align: left;"></p>
  • <div class="vc_empty_space" style="height: 22px" ></div>
  • <div class="iconbox text_left non_framed top_icon_large" style=""></div>
  • <i class="icon fa fa fa-refresh large simple" style="color:#00adef;"></i>
  • <span class="small_divider" style="background-color:#00adef;"></span>
  • <div class="vc_empty_space" style="height: 7px" ></div>
  • <p style="text-align: left;"></p>
  • <p style="text-align: left;"></p>
  • <div class="vc_empty_space" style="height: 22px" ></div>
  • <div class="iconbox text_left non_framed top_icon_large" style=""></div>
  • <i class="icon fa fa-paper-plane large simple" style="color:#00adef;"></i>
  • <span class="small_divider" style="background-color:#00adef;"></span>
  • <div class="vc_empty_space" style="height: 7px" ></div>
  • <p style="text-align: left;"></p>
  • <p style="text-align: left;"></p>
  • <div class="vc_empty_space" style="height: 22px" ></div>
  • <span style="color: #43b4f9;"></span>
  • <p style="text-align: left;"></p>
  • <p style="text-align: left;"></p>
  • <p style="text-align: left;"></p>
  • <p style="text-align: left;"></p>
  • <div class="callout right" style="border:0px solid transparent;color:#ffffff;text-align:left;"></div>
  • <span style="font-size: 25px;"></span>
  • <div class="separator_block center" style="margin-bottom:30px;"></div>
  • <p style="text-align: center;"></p>
  • <div class="separator_block center" style="margin-bottom:20px;"></div>
  • <div class="vc_empty_space" style="height: 20px" ></div>
  • <a onmouseleave="this.style.borderColor='#fcfcfc'; this.style.backgroundColor='transparent'; this.style.color='#fcfcfc'" onmouseenter="this.style.borderColor='#303030'; this.style.backgroundColor='#303030'; this.style.color='#ffffff';" style="border-color:#fcfcfc; color:#fcfcfc;" class="vc_general vc_btn3 vc_btn3-size-lg vc_btn3-shape-square vc_btn3-style-outline-custom" href="/contact" title=""></a>
  • <h4 style="color: #ffffff;text-align: center" class="vc_custom_heading" ></h4>
  • <div class="separator_block center" style="margin-bottom:30px;"></div>
  • <i class="icon fa fa-envelope small simple" style=""></i>
  • <i class="icon fa fa-phone small simple" style=""></i>
  • <div class="sfsiplus_norm_row sfsi_plus_wDiv" style="width:225px;text-align:left;position:absolute;"></div>
  • <div style='width:40px; height:40px;margin-left:5px;margin-bottom:5px;' class='sfsi_plus_wicons shuffeldiv'></div>
  • <a class='sficn' effect='scale' target='_blank' href='https://www.facebook.com/UpstartGroup' id='sfsiplusid_facebook' style='opacity:1' ></a>
  • <img alt='Facebook' title='Facebook' src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-lazy-type="image" data-lazy-src='https://upstartgroup.com/wp-content/plugins/ultimate-social-media-plus/images/icons_theme/glossy/glossy_fb.png' width='40' height='40' style='' class='lazy lazy-hidden sfcm sfsi_wicon' effect='scale' />
  • <img alt='Facebook' title='Facebook' src='https://upstartgroup.com/wp-content/plugins/ultimate-social-media-plus/images/icons_theme/glossy/glossy_fb.png' width='40' height='40' style='' class='sfcm sfsi_wicon' effect='scale' />
  • <div style='width:40px; height:40px;margin-left:5px;margin-bottom:5px;' class='sfsi_plus_wicons shuffeldiv'></div>
  • <a class='sficn' effect='scale' target='_blank' href='https://twitter.com/upstartgroup' id='sfsiplusid_twitter' style='opacity:1' ></a>
  • <img alt='Twitter' title='Twitter' src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-lazy-type="image" data-lazy-src='https://upstartgroup.com/wp-content/plugins/ultimate-social-media-plus/images/icons_theme/glossy/glossy_twitter.png' width='40' height='40' style='' class='lazy lazy-hidden sfcm sfsi_wicon' effect='scale' />
  • <img alt='Twitter' title='Twitter' src='https://upstartgroup.com/wp-content/plugins/ultimate-social-media-plus/images/icons_theme/glossy/glossy_twitter.png' width='40' height='40' style='' class='sfcm sfsi_wicon' effect='scale' />
  • <div style='width:40px; height:40px;margin-left:5px;margin-bottom:5px;' class='sfsi_plus_wicons shuffeldiv'></div>
  • <a class='sficn' effect='scale' target='_blank' href='https://www.linkedin.com/company/upstartgroup' id='sfsiplusid_linkedin' style='opacity:1' ></a>
  • <img alt='LinkedIn' title='LinkedIn' src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-lazy-type="image" data-lazy-src='https://upstartgroup.com/wp-content/plugins/ultimate-social-media-plus/images/icons_theme/glossy/glossy_linkedin.png' width='40' height='40' style='' class='lazy lazy-hidden sfcm sfsi_wicon' effect='scale' />
  • <img alt='LinkedIn' title='LinkedIn' src='https://upstartgroup.com/wp-content/plugins/ultimate-social-media-plus/images/icons_theme/glossy/glossy_linkedin.png' width='40' height='40' style='' class='sfcm sfsi_wicon' effect='scale' />
  • <div id="sfsi_holder" class="sfsi_plus_holders" style="position: relative; float: left;width:100%;z-index:-1;"></div>
  • <div style="clear: both;"></div>
  • <div id="ctf" class="ctf ctf-type-usertimeline ctf-styles" style="width: 100%;height: 450px;" data-ctfshortcode="{&quot;screenname&quot;: &quot;UpstartGroup&quot;}" data-ctfneeded="0"></div>
  • <div class="ctf-item ctf-author-upstartgroup ctf-new" id="1059847932873195521" style=""></div>
  • <div class="ctf-author-box-link" target="_blank" style="font-size: 11px;font-weight: bold;"></div>
  • <a href="https://twitter.com/UpstartGroup" class="ctf-author-avatar" target="_blank" style="font-size: 11px;font-weight: bold;"></a>
  • <a href="https://twitter.com/UpstartGroup" target="_blank" class="ctf-author-name" style="font-size: 11px;font-weight: bold;"></a>
  • <a href="https://twitter.com/UpstartGroup" class="ctf-author-screenname" target="_blank" style="font-size: 11px;font-weight: bold;"></a>
  • <a href="https://twitter.com/UpstartGroup/status/1059847932873195521" class="ctf-tweet-date" target="_blank" style="font-size: 10px;font-weight: normal;"></a>
  • <p class="ctf-tweet-text" style="font-size: 13px;font-weight: normal;">
  • <a href="https://twitter.com/intent/tweet?in_reply_to=1059847932873195521&related=UpstartGroup" class="ctf-reply" target="_blank" style=""></a>
  • <a href="https://twitter.com/intent/retweet?tweet_id=1059847932873195521&related=UpstartGroup" class="ctf-retweet" target="_blank" style=""></a>
  • <a href="https://twitter.com/intent/like?tweet_id=1059847932873195521&related=UpstartGroup" class="ctf-like" target="_blank" style=""></a>
  • <a href="https://twitter.com/UpstartGroup/status/1059847932873195521" class="ctf-twitterlink" style="" target="_blank"></a>
  • <div class="ctf-item ctf-author-upstartgroup ctf-new" id="1059485551760498688" style=""></div>
  • <div class="ctf-author-box-link" target="_blank" style="font-size: 11px;font-weight: bold;"></div>
  • <a href="https://twitter.com/UpstartGroup" class="ctf-author-avatar" target="_blank" style="font-size: 11px;font-weight: bold;"></a>
  • <a href="https://twitter.com/UpstartGroup" target="_blank" class="ctf-author-name" style="font-size: 11px;font-weight: bold;"></a>
  • <a href="https://twitter.com/UpstartGroup" class="ctf-author-screenname" target="_blank" style="font-size: 11px;font-weight: bold;"></a>
  • <a href="https://twitter.com/UpstartGroup/status/1059485551760498688" class="ctf-tweet-date" target="_blank" style="font-size: 10px;font-weight: normal;"></a>
  • <p class="ctf-tweet-text" style="font-size: 13px;font-weight: normal;">
  • <a href="https://twitter.com/intent/tweet?in_reply_to=1059485551760498688&related=UpstartGroup" class="ctf-reply" target="_blank" style=""></a>
  • <a href="https://twitter.com/intent/retweet?tweet_id=1059485551760498688&related=UpstartGroup" class="ctf-retweet" target="_blank" style=""></a>
  • <a href="https://twitter.com/intent/like?tweet_id=1059485551760498688&related=UpstartGroup" class="ctf-like" target="_blank" style=""></a>
  • <a href="https://twitter.com/UpstartGroup/status/1059485551760498688" class="ctf-twitterlink" style="" target="_blank"></a>
  • <div class="ctf-item ctf-author-upstartgroup ctf-new" id="1058382018512338945" style=""></div>
  • <div class="ctf-author-box-link" target="_blank" style="font-size: 11px;font-weight: bold;"></div>
  • <a href="https://twitter.com/UpstartGroup" class="ctf-author-avatar" target="_blank" style="font-size: 11px;font-weight: bold;"></a>
  • <a href="https://twitter.com/UpstartGroup" target="_blank" class="ctf-author-name" style="font-size: 11px;font-weight: bold;"></a>
  • <a href="https://twitter.com/UpstartGroup" class="ctf-author-screenname" target="_blank" style="font-size: 11px;font-weight: bold;"></a>
  • <a href="https://twitter.com/UpstartGroup/status/1058382018512338945" class="ctf-tweet-date" target="_blank" style="font-size: 10px;font-weight: normal;"></a>
  • <p class="ctf-tweet-text" style="font-size: 13px;font-weight: normal;">
  • <a href="https://twitter.com/intent/tweet?in_reply_to=1058382018512338945&related=UpstartGroup" class="ctf-reply" target="_blank" style=""></a>
  • <a href="https://twitter.com/intent/retweet?tweet_id=1058382018512338945&related=UpstartGroup" class="ctf-retweet" target="_blank" style=""></a>
  • <a href="https://twitter.com/intent/like?tweet_id=1058382018512338945&related=UpstartGroup" class="ctf-like" target="_blank" style=""></a>
  • <a href="https://twitter.com/UpstartGroup/status/1058382018512338945" class="ctf-twitterlink" style="" target="_blank"></a>
  • <a href="javascript:void(0);" id="ctf-more" class="ctf-more" style=""></a>

Knowledge Base
Inline css is the css code reside in html page under html tags not in external .css file. Inline css increases the loading time of your webpage which is an important search engine ranking factor. So try not to use inline css.

Internal CSS

Your site have 7 internal css.

Knowledge Base
Internal css is the css codes which resides on html page inside style tag. Internal css is increases loading time since no page caching is possible for internal css. Try to put your css code in external file.

Micro Data Schema Test

Site failed micro data schema test.
Knowledge Base
Micro data is the information underlying a html string or paragraph. Consider a string “Avatar”, it could refer a profile picture on forum, blog or social networking site or may it refer to a highly successful 3D movie. Microdot is used to specify the reference or underlying information about an html string. Microdata gives chances to search engine and other application for better understanding of your content and better display significantly on search result.
Learn more

IP & DNS Report

IPv4 104.197.69.251
IPv6 Not Compatiable
DNS Report
SLHostClassTTLTypePRITargetIP
1upstartgroup01.wpengine.comIN120A104.197.69.251
2www.upstartgroup.comIN600CNAMEupstartgroup01.wpengine.com

IP Canonicalization Test

Site failed IP canonicalization test.

Knowledge Base
If multiple domain name is registered under single ip address the search bots can label other sites as duplicates of one sites. This is ip canonicalization. Little bit like url canonicalizaion. To solve this use redirects.
Learn more

URL Canonicalization Test

Site passed URL canonicalization test.

Knowledge Base
Canonical tags make your all urls those lead to a single address or webpage into a single url. Like :
<link rel="canonical" href="https://mywebsite.com/home" />
<link rel="canonical" href="https://www.mywebsite.com/home" />
Both refer to the link mywebsite.com/home. So all the different url with same content or page now comes under the link or url mywebsite.com/home. Which will boost up your search engine ranking by eliminating content duplication. Use canonical tag for all the same urls.
Learn more

Plain Text Email Test

Site passed plain text email test. No plain text email found.

Plain Text Email List



Knowledge Base
Plain text email address is vulnerable to email scrapping agents. An email scrapping agent crawls your website and collects every Email address which written in plain text. So existence of plain text email address in your website can help spammers in email Harvesting. This could be a bad sign for search engine.

To fight this you can obfuscate your email addresses in several ways:
1) CSS pseudo classes.
2) Writing backward your email address.
3) Turn of display using css.
4) Obfuscate your email address using javascript.
5) Using wordpress and php (wordpress site only).
Learn more

cURL Response

urlhttps://upstartgroup.com/content typetext/html; charset=UTF-8
http code200header size899
request size284filetime-1
ssl verify result0redirect count1
total time0.343349namelookup time0.008449
connect time0.035241pretransfer time0.107036
size upload0size download100981
speed download294105speed upload0
download content length100981upload content length-1
starttransfer time0.15969redirect time0.13213
redirect urlprimary ip104.197.69.251
certinfoprimary port443
local ip198.71.231.10local port42386

Mobile Friendly Check


Mobile Friendly : Yes

Score : 98

Localized Rule Name Rule Impact
Mobile viewport not set 0
Text too small to read 0
Uses incompatible plugins 0
Content wider than screen 0
Links too close together 1.5495867768595
CMS: WORDPRESS
Locale: en_US
Roboted Resources: 2
Transient Fetch Failure Resources: 0

Google Page Speed Insight (Mobile)

Page Speed

Usability Score

Page Statistics


numberResources125numberHosts20
totalRequestBytes14877numberStaticResources106
htmlResponseBytes199075overTheWireResponseBytes2043120
cssResponseBytes1301445imageResponseBytes817547
javascriptResponseBytes2188159otherResponseBytes51706
numberJsResources59numberCssResources38


Avoid App Install Interstitials That Hide Content

Your page does not appear to have any app install interstitials that hide a significant amount of content. Learn more about the importance of avoiding the use of app install interstitials.

Avoid Plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure Viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Size Content to Viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Size Tap Targets Appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.The following tap targets are close to other nearby tap targets and may need additional spacing around them.

  • The tap target <li class="menu-item menu…menu-item-9348">Home</li> is close to 4 other tap targets
  • The tap target <a href="https://upstar…com/who-we-are">Who We Are</a> is close to 3 other tap targets
  • The tap target <a href="https://upstartgroup.com/"></a> is close to 3 other tap targets
  • The tap target <div id="slide-9-layer-2" class="tp-caption myb…tp-resizeme">GO FARTHER. FASTER.</div> is close to 5 other tap targets
  • The tap target <div id="slide-9-layer-2" class="tp-caption myb…tp-resizeme">GO FARTHER. FASTER.</div> is close to 5 other tap targets
  • The tap target <div id="slide-9-layer-5" class="tp-caption med…tp-resizeme">Let&#39;s Get Started</div> is close to 2 other tap targets
  • The tap target <a href="/contact" class="button #00adef MEDIUM">Let&#39;s Get Started</a> is close to 2 other tap targets
  • The tap target <a href="#" class="flex-prev flex-disabled">Previous</a> is close to 1 other tap targets
  • The tap target <a href="#" class="flex-next">Next</a> is close to 1 other tap targets
  • The tap target <a href="tel:8557792700">855.779.2700</a> is close to 1 other tap targets
  • The tap target <a href="https://twitte…d=UpstartGroup" class="ctf-reply">Reply on Twitter</a> is close to 1 other tap targets
  • The tap target <a href="https://twitte…m/hashtag/CEOs">#CEOs</a> is close to 1 other tap targets

Use Legible Font Sizes

The text on your page is legible. Learn more about using legible font sizes.

Landing Page Redirects

Your page has no redirects. Learn more about avoiding landing page redirects

GZIP Compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 166.1KiB ( 70% reduction ).

  • https://connect.facebook.net/en_US/sdk.js could save 134.9KiB ( 69%reduction )
  • https://app-3q7hj6mx0i.marketingautomation.services/forms-proxy/MzYwNzE1sTS3BAA/M0tMM09MTbHQNTJIMtM1SbUw0000NDfXNUxLSk21tDROM0ozAAA?_usePlaceholders=1 could save 30.9KiB ( 77%reduction )
  • https://upstartgroup.com/wp-content/plugins/wpf-ultimate-carousel/css/style.css?ver=4.9.8 could save 289B ( 51%reduction )

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • https://app-3q7hj6mx0i.marketingautomation.services/includes/css/datetimepicker.css
  • https://app-3q7hj6mx0i.marketingautomation.services/includes/css/formbasics.css
  • https://app-3q7hj6mx0i.marketingautomation.services/includes/css/jquery/datepicker/base.css
  • https://app-3q7hj6mx0i.marketingautomation.services/includes/css/jquery/jquery-ui.min.css
  • https://sandbox.bluemarinetech.com/wp-content/uploads/2015/07/Competitive-Edge-Sales.jpg
  • https://sandbox.bluemarinetech.com/wp-content/uploads/Go-Farther-Faster-Stress-Free-CEO.png
  • https://www.google.com/recaptcha/api.js
  • https://www.google.com/recaptcha/api.js?onload=renderInvisibleReCaptcha&render=explicit
  • https://syndication.twitter.com/settings
  • https://www.googletagmanager.com/gtm.js?id=GTM-M4ZV9CZ
  • https://connect.facebook.net/en_US/sdk.js
  • https://platform.twitter.com/widgets.js
  • https://platform.twitter.com/widgets.js?ver=4.9.8
  • https://www.googleadservices.com/pagead/conversion_async.js
  • https://www.google-analytics.com/analytics.js

Server Response Time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Compacting CSS code can save many bytes of data and speed up download and parse times.
Minify CSS for the following resources to reduce their size by 15.5KiB ( 18% reduction ).

  • https://upstartgroup.com/wp-content/themes/richer/style.css?ver=1.0 could save 4.7KiB ( 20%reduction )
  • https://upstartgroup.com/wp-content/plugins/revslider/public/assets/css/settings.css?ver=5.4.8 could save 2.3KiB ( 26%reduction )
  • https://upstartgroup.com/wp-content/themes/richer/framework/css/shortcodes.css could save 1.8KiB ( 16%reduction )
  • https://upstartgroup.com/wp-content/plugins/ultimate-social-media-plus/css/sfsi-style.css?ver=4.9.8 could save 1.3KiB ( 12%reduction )
  • https://upstartgroup.com/wp-content/plugins/click-to-tweet/css/ctt-module-design.css?ver=4.9.8 could save 922B ( 13%reduction )
  • https://app-3q7hj6mx0i.marketingautomation.services/includes/css/jquery/jquery-ui.min.css could save 882B ( 12%reduction )
  • https://upstartgroup.com/wp-content/themes/richer/framework/css/responsive.css?ver=1 could save 828B ( 23%reduction )
  • https://upstartgroup.com/wp-content/themes/richer/framework/css/flexslider.css could save 487B ( 33%reduction )
  • https://upstartgroup.com/wp-content/plugins/custom-twitter-feeds/css/ctf-styles.css?ver=1.2.10 could save 413B ( 14%reduction )
  • https://upstartgroup.com/wp-content/themes/richer-child/editor-style-shared.css?ver=4.9.8 could save 391B ( 58%reduction )
  • https://upstartgroup.com/wp-content/plugins/awesome-responsive-menu/assets/css/component.css?ver=4.9.8 could save 372B ( 18%reduction )
  • https://upstartgroup.com/wp-content/themes/richer/framework/css/owl-carousel-css/owl.carousel.css?ver=1.3.3 could save 357B ( 19%reduction )
  • https://upstartgroup.com/wp-content/themes/richer/framework/css/font-icons/sosa-font/style.min.css?ver=1.0 could save 282B ( 18%reduction )
  • https://upstartgroup.com/wp-content/themes/richer/framework/css/grid.css?ver=1 could save 214B ( 25%reduction )
  • https://upstartgroup.com/wp-content/themes/richer/framework/css/basic.css could save 179B ( 16%reduction )
  • https://upstartgroup.com/wp-content/themes/richer/framework/css/bootstrap.css could save 103B ( 16%reduction )

Minify HTML

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 14.1KiB ( 36% reduction ).

  • https://app-3q7hj6mx0i.marketingautomation.services/forms-proxy/MzYwNzE1sTS3BAA/M0tMM09MTbHQNTJIMtM1SbUw0000NDfXNUxLSk21tDROM0ozAAA?_usePlaceholders=1 could save 14.1KiB ( 36%reduction )

Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 6.8KiB ( 24% reduction ).

  • https://upstartgroup.com/wp-content/plugins/custom-twitter-feeds/js/ctf-scripts.js?ver=1.2.10 could save 1.2KiB ( 21%reduction )
  • https://upstartgroup.com/wp-content/themes/richer-child/js/scripts.js?ver=1531842984 could save 1.1KiB ( 65%reduction )
  • https://upstartgroup.com/wp-content/themes/richer/framework/js/shortcodes.js?ver=1.0 could save 841B ( 17%reduction )
  • https://upstartgroup.com/wp-content/plugins/awesome-responsive-menu/assets/js/jquery.dlmenu.js?ver=1.0 could save 822B ( 34%reduction )
  • https://upstartgroup.com/wp-content/themes/richer/framework/js/functions.js?ver=1.0 could save 746B ( 23%reduction )
  • https://upstartgroup.com/wp-content/plugins/sharpspring-connector/js/public.js?ver=1.3 could save 410B ( 40%reduction )
  • https://upstartgroup.com/wp-content/plugins/sharpspring-connector/js/js.cookie.js?ver=1 could save 405B ( 30%reduction )
  • https://upstartgroup.com/wp-content/plugins/ultimate-social-media-plus/js/custom.js?ver=4.9.8 could save 385B ( 11%reduction )
  • https://upstartgroup.com/wp-content/themes/richer/framework/js/superfish.js?ver=1.4 could save 369B ( 19%reduction )
  • https://upstartgroup.com/wp-content/themes/richer/framework/js/jflickrfeed.js?ver=1.0 could save 328B ( 34%reduction )
  • https://upstartgroup.com/wp-content/plugins/click-to-tweet/js/ctt-script.js?ver=1.0.0 could save 298B ( 14%reduction )

Render-blocking JavaScript and CSS

Your page has (7) blocking script resources and (31) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • https://upstartgroup.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • https://upstartgroup.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • https://upstartgroup.com/wp-content/themes/richer-child/js/scripts.js?ver=1531842984
  • https://upstartgroup.com/wp-content/plugins/wpf-ultimate-carousel/js/slick.min.js
  • https://platform.twitter.com/widgets.js?ver=4.9.8
  • https://upstartgroup.com/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.tools.min.js?ver=5.4.8
  • https://upstartgroup.com/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.revolution.min.js?ver=5.4.8

Render-blocking CSS

  • https://upstartgroup.com/wp-content/plugins/wpf-ultimate-carousel/css/slick.css?ver=4.9.8
  • https://upstartgroup.com/wp-content/plugins/wpf-ultimate-carousel/css/style.css?ver=4.9.8
  • https://upstartgroup.com/wp-content/themes/richer/framework/css/font-icons/awesome-font/css/font-awesome.min.css?ver=4.7.0
  • https://upstartgroup.com/wp-content/plugins/revslider/public/assets/css/settings.css?ver=5.4.8
  • https://upstartgroup.com/wp-content/themes/richer/style.css?ver=1.0
  • https://upstartgroup.com/wp-content/themes/richer/framework/css/basic.css
  • https://upstartgroup.com/wp-content/themes/richer/framework/css/bootstrap.css
  • https://upstartgroup.com/wp-content/themes/richer/framework/css/shortcodes.css
  • https://upstartgroup.com/wp-content/themes/richer/framework/css/flexslider.css
  • https://upstartgroup.com/wp-content/themes/richer/framework/css/prettyPhoto.css
  • https://upstartgroup.com/wp-content/themes/richer/framework/css/font-icons/sosa-font/style.min.css?ver=1.0
  • https://upstartgroup.com/wp-content/themes/richer/framework/css/grid.css?ver=1
  • https://upstartgroup.com/wp-content/themes/richer/framework/css/responsive.css?ver=1
  • https://upstartgroup.com/wp-content/uploads/caches/style_dynamic.css?ver=1.0
  • https://upstartgroup.com/wp-content/plugins/click-to-tweet/css/ctt-module-design.css?ver=4.9.8
  • https://fonts.googleapis.com/css?family=Open+Sans:400,300,300italic,400italic,600,600italic,700,700italic,800,800italic
  • https://fonts.googleapis.com/css?family=Playfair+Display:400,400italic,700,700italic,900,900italic
  • https://fonts.googleapis.com/css?family=Lato:400,100,100italic,300,300italic,400italic,700,700italic,900,900italic
  • https://fonts.googleapis.com/css?family=Montserrat:400,700
  • https://fonts.googleapis.com/css?family=PT+Serif:400,400italic,700italic,700
  • https://fonts.googleapis.com/css?family=Mate:400,400italic
  • https://fonts.googleapis.com/css?family=Roboto:400,100,300,100italic,400italic,300italic,700,500italic,500,700italic
  • https://upstartgroup.com/wp-content/plugins/custom-twitter-feeds/css/ctf-styles.css?ver=1.2.10
  • https://upstartgroup.com/wp-content/plugins/sharpspring-connector/css/public.css?ver=4.9.8
  • https://upstartgroup.com/wp-content/themes/richer-child/editor-style-shared.css?ver=4.9.8
  • https://upstartgroup.com/wp-content/plugins/ultimate-social-media-plus/css/sfsi-style.css?ver=4.9.8
  • https://fonts.googleapis.com/css?family=Open+Sans:100,100italic,200,200italic,300,300italic,400,400italic,600,600italic,700,700italic,800,800italic|Roboto:100,100italic,200,200italic,300,300italic,400,400italic,600,600italic,700,700italic,800,800italic&subset=latin,latin-ext,cyrillic,cyrillic-ext,greek-ext,greek,vietnamese
  • https://upstartgroup.com/wp-content/plugins/js_composer/assets/css/js_composer.min.css?ver=5.5.5
  • https://upstartgroup.com/wp-content/uploads/js_composer/custom.css?ver=5.5.5
  • https://upstartgroup.com/wp-content/plugins/awesome-responsive-menu/assets/css/component.css?ver=4.9.8
  • https://upstartgroup.com/wp-content/uploads/smile_fonts/Defaults/Defaults.css?ver=4.9.8

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 38.2KiB ( 26% reduction ).

  • https://upstartgroup.com/wp-content/uploads/Business-Runway-ver3.jpg could save 27.1KiB ( 29%reduction )
  • https://sandbox.bluemarinetech.com/wp-content/uploads/2015/07/Competitive-Edge-Sales.jpg could save 8.4KiB ( 18%reduction )
  • https://pbs.twimg.com/profile_images/1011705712441880576/28QNKADU_normal.jpg could save 966B ( 48%reduction )
  • https://upstartgroup.com/wp-content/themes/richer/framework/images/slider-prev.png could save 865B ( 87%reduction )
  • https://upstartgroup.com/wp-content/themes/richer/framework/images/slider-next.png could save 861B ( 87%reduction )

Prioritize Visible Content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.

Google Page Speed Insight (Desktop)


Page Statistics


numberResources127numberHosts20
totalRequestBytes14999numberStaticResources105
htmlResponseBytes199043overTheWireResponseBytes2127959
cssResponseBytes1296567imageResponseBytes817547
javascriptResponseBytes2188162otherResponseBytes138131
numberJsResources59numberCssResources38


Page Speed

Landing Page Redirects

Your page has no redirects. Learn more about avoiding landing page redirects

GZIP Compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 166.1KiB ( 70% reduction ).

  • https://connect.facebook.net/en_US/sdk.js could save 134.9KiB ( 69%reduction )
  • https://app-3q7hj6mx0i.marketingautomation.services/forms-proxy/MzYwNzE1sTS3BAA/M0tMM09MTbHQNTJIMtM1SbUw0000NDfXNUxLSk21tDROM0ozAAA?_usePlaceholders=1 could save 30.9KiB ( 77%reduction )
  • https://upstartgroup.com/wp-content/plugins/wpf-ultimate-carousel/css/style.css?ver=4.9.8 could save 289B ( 51%reduction )

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • https://app-3q7hj6mx0i.marketingautomation.services/includes/css/datetimepicker.css
  • https://app-3q7hj6mx0i.marketingautomation.services/includes/css/formbasics.css
  • https://app-3q7hj6mx0i.marketingautomation.services/includes/css/jquery/datepicker/base.css
  • https://app-3q7hj6mx0i.marketingautomation.services/includes/css/jquery/jquery-ui.min.css
  • https://sandbox.bluemarinetech.com/wp-content/uploads/2015/07/Competitive-Edge-Sales.jpg
  • https://sandbox.bluemarinetech.com/wp-content/uploads/Go-Farther-Faster-Stress-Free-CEO.png
  • https://www.google.com/recaptcha/api.js
  • https://www.google.com/recaptcha/api.js?onload=renderInvisibleReCaptcha&render=explicit
  • https://syndication.twitter.com/settings
  • https://www.googletagmanager.com/gtm.js?id=GTM-M4ZV9CZ
  • https://connect.facebook.net/en_US/sdk.js
  • https://platform.twitter.com/widgets.js
  • https://platform.twitter.com/widgets.js?ver=4.9.8
  • https://www.googleadservices.com/pagead/conversion_async.js
  • https://www.google-analytics.com/analytics.js

Server Response Time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Compacting CSS code can save many bytes of data and speed up download and parse times.
Minify CSS for the following resources to reduce their size by 15.5KiB ( 18% reduction ).

  • https://upstartgroup.com/wp-content/themes/richer/style.css?ver=1.0 could save 4.7KiB ( 20%reduction )
  • https://upstartgroup.com/wp-content/plugins/revslider/public/assets/css/settings.css?ver=5.4.8 could save 2.3KiB ( 26%reduction )
  • https://upstartgroup.com/wp-content/themes/richer/framework/css/shortcodes.css could save 1.8KiB ( 16%reduction )
  • https://upstartgroup.com/wp-content/plugins/ultimate-social-media-plus/css/sfsi-style.css?ver=4.9.8 could save 1.3KiB ( 12%reduction )
  • https://upstartgroup.com/wp-content/plugins/click-to-tweet/css/ctt-module-design.css?ver=4.9.8 could save 922B ( 13%reduction )
  • https://app-3q7hj6mx0i.marketingautomation.services/includes/css/jquery/jquery-ui.min.css could save 882B ( 12%reduction )
  • https://upstartgroup.com/wp-content/themes/richer/framework/css/responsive.css?ver=1 could save 828B ( 23%reduction )
  • https://upstartgroup.com/wp-content/themes/richer/framework/css/flexslider.css could save 487B ( 33%reduction )
  • https://upstartgroup.com/wp-content/plugins/custom-twitter-feeds/css/ctf-styles.css?ver=1.2.10 could save 413B ( 14%reduction )
  • https://upstartgroup.com/wp-content/themes/richer-child/editor-style-shared.css?ver=4.9.8 could save 391B ( 58%reduction )
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  • https://upstartgroup.com/wp-content/themes/richer/framework/css/owl-carousel-css/owl.carousel.css?ver=1.3.3 could save 357B ( 19%reduction )
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Minify HTML

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 14.1KiB ( 36% reduction ).

  • https://app-3q7hj6mx0i.marketingautomation.services/forms-proxy/MzYwNzE1sTS3BAA/M0tMM09MTbHQNTJIMtM1SbUw0000NDfXNUxLSk21tDROM0ozAAA?_usePlaceholders=1 could save 14.1KiB ( 36%reduction )

Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 6.8KiB ( 24% reduction ).

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  • https://upstartgroup.com/wp-content/themes/richer-child/js/scripts.js?ver=1531842984 could save 1.1KiB ( 65%reduction )
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Render-blocking JavaScript and CSS

Your page has (34) blocking script resources and (34) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • https://upstartgroup.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • https://upstartgroup.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • https://upstartgroup.com/wp-content/themes/richer-child/js/scripts.js?ver=1531842984
  • https://upstartgroup.com/wp-content/plugins/wpf-ultimate-carousel/js/slick.min.js
  • https://platform.twitter.com/widgets.js?ver=4.9.8
  • https://upstartgroup.com/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.tools.min.js?ver=5.4.8
  • https://upstartgroup.com/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.revolution.min.js?ver=5.4.8
  • https://koi-3q7hj6mx0i.marketingautomation.services/client/form.js?ver=1.1.1
  • https://platform.linkedin.com/in.js
  • https://upstartgroup.com/wp-content/plugins/awesome-responsive-menu/assets/js/modernizr.custom.js?ver=1.0
  • https://upstartgroup.com/wp-content/plugins/awesome-responsive-menu/assets/js/jquery.dlmenu.js?ver=1.0
  • https://upstartgroup.com/wp-content/themes/richer/framework/js/jflickrfeed.js?ver=1.0
  • https://upstartgroup.com/wp-includes/js/comment-reply.min.js?ver=4.9.8
  • https://upstartgroup.com/wp-content/plugins/click-to-tweet/js/ctt-script.js?ver=1.0.0
  • https://upstartgroup.com/wp-content/plugins/custom-twitter-feeds/js/ctf-scripts.js?ver=1.2.10
  • https://upstartgroup.com/wp-content/plugins/sharpspring-connector/js/js.cookie.js?ver=1
  • https://upstartgroup.com/wp-content/plugins/sharpspring-connector/js/public.js?ver=1.3
  • https://upstartgroup.com/wp-includes/js/jquery/ui/core.min.js?ver=1.11.4
  • https://upstartgroup.com/wp-content/plugins/ultimate-social-media-plus/js/shuffle/modernizr.custom.min.js?ver=4.9.8
  • https://upstartgroup.com/wp-content/plugins/ultimate-social-media-plus/js/shuffle/jquery.shuffle.min.js?ver=4.9.8
  • https://upstartgroup.com/wp-content/plugins/ultimate-social-media-plus/js/shuffle/random-shuffle-min.js?ver=4.9.8
  • https://upstartgroup.com/wp-content/plugins/ultimate-social-media-plus/js/custom.js?ver=4.9.8
  • https://upstartgroup.com/wp-content/themes/richer/framework/js/plugins.js?ver=1.0
  • https://upstartgroup.com/wp-content/themes/richer/framework/js/superfish.js?ver=1.4
  • https://upstartgroup.com/wp-content/themes/richer/framework/js/jquery.flexslider-min.js?ver=2.2.0
  • https://upstartgroup.com/wp-content/themes/richer/framework/js/shortcodes.js?ver=1.0
  • https://upstartgroup.com/wp-content/themes/richer/framework/js/functions.js?ver=1.0
  • https://upstartgroup.com/wp-content/plugins/bj-lazy-load/js/bj-lazy-load.min.js?ver=2
  • https://upstartgroup.com/wp-includes/js/wp-embed.min.js?ver=4.9.8
  • https://upstartgroup.com/wp-content/plugins/js_composer/assets/js/dist/js_composer_front.min.js?ver=5.5.5
  • https://upstartgroup.com/wp-content/plugins/js_composer/assets/lib/waypoints/waypoints.min.js?ver=5.5.5
  • https://upstartgroup.com/wp-content/themes/richer/framework/js/isotope.js?ver=1.5
  • https://upstartgroup.com/wp-content/plugins/js_composer/assets/lib/bower/skrollr/dist/skrollr.min.js?ver=5.5.5
  • https://upstartgroup.com/wp-content/themes/richer/framework/js/owl-carousel-js/owl.carousel.min.js?ver=1.3.3

Render-blocking CSS

  • https://upstartgroup.com/wp-content/plugins/wpf-ultimate-carousel/css/slick.css?ver=4.9.8
  • https://upstartgroup.com/wp-content/plugins/wpf-ultimate-carousel/css/style.css?ver=4.9.8
  • https://upstartgroup.com/wp-content/themes/richer/framework/css/font-icons/awesome-font/css/font-awesome.min.css?ver=4.7.0
  • https://upstartgroup.com/wp-content/plugins/revslider/public/assets/css/settings.css?ver=5.4.8
  • https://upstartgroup.com/wp-content/themes/richer/style.css?ver=1.0
  • https://upstartgroup.com/wp-content/themes/richer/framework/css/basic.css
  • https://upstartgroup.com/wp-content/themes/richer/framework/css/bootstrap.css
  • https://upstartgroup.com/wp-content/themes/richer/framework/css/shortcodes.css
  • https://upstartgroup.com/wp-content/themes/richer/framework/css/flexslider.css
  • https://upstartgroup.com/wp-content/themes/richer/framework/css/prettyPhoto.css
  • https://upstartgroup.com/wp-content/themes/richer/framework/css/font-icons/sosa-font/style.min.css?ver=1.0
  • https://upstartgroup.com/wp-content/themes/richer/framework/css/grid.css?ver=1
  • https://upstartgroup.com/wp-content/themes/richer/framework/css/responsive.css?ver=1
  • https://upstartgroup.com/wp-content/uploads/caches/style_dynamic.css?ver=1.0
  • https://upstartgroup.com/wp-content/plugins/click-to-tweet/css/ctt-module-design.css?ver=4.9.8
  • https://fonts.googleapis.com/css?family=Open+Sans:400,300,300italic,400italic,600,600italic,700,700italic,800,800italic
  • https://fonts.googleapis.com/css?family=Playfair+Display:400,400italic,700,700italic,900,900italic
  • https://fonts.googleapis.com/css?family=Lato:400,100,100italic,300,300italic,400italic,700,700italic,900,900italic
  • https://fonts.googleapis.com/css?family=Montserrat:400,700
  • https://fonts.googleapis.com/css?family=PT+Serif:400,400italic,700italic,700
  • https://fonts.googleapis.com/css?family=Mate:400,400italic
  • https://fonts.googleapis.com/css?family=Roboto:400,100,300,100italic,400italic,300italic,700,500italic,500,700italic
  • https://upstartgroup.com/wp-content/plugins/custom-twitter-feeds/css/ctf-styles.css?ver=1.2.10
  • https://upstartgroup.com/wp-content/plugins/sharpspring-connector/css/public.css?ver=4.9.8
  • https://upstartgroup.com/wp-content/themes/richer-child/editor-style-shared.css?ver=4.9.8
  • https://upstartgroup.com/wp-content/plugins/ultimate-social-media-plus/css/sfsi-style.css?ver=4.9.8
  • https://fonts.googleapis.com/css?family=Open+Sans:100,100italic,200,200italic,300,300italic,400,400italic,600,600italic,700,700italic,800,800italic|Roboto:100,100italic,200,200italic,300,300italic,400,400italic,600,600italic,700,700italic,800,800italic&subset=latin,latin-ext,cyrillic,cyrillic-ext,greek-ext,greek,vietnamese
  • https://upstartgroup.com/wp-content/plugins/js_composer/assets/css/js_composer.min.css?ver=5.5.5
  • https://upstartgroup.com/wp-content/uploads/js_composer/custom.css?ver=5.5.5
  • https://upstartgroup.com/wp-content/plugins/awesome-responsive-menu/assets/css/component.css?ver=4.9.8
  • https://upstartgroup.com/wp-content/uploads/smile_fonts/Defaults/Defaults.css?ver=4.9.8
  • https://fonts.googleapis.com/css?family=Open+Sans:italic%2C400
  • https://upstartgroup.com/wp-content/plugins/js_composer/assets/lib/bower/animate-css/animate.min.css?ver=5.5.5
  • https://upstartgroup.com/wp-content/themes/richer/framework/css/owl-carousel-css/owl.carousel.css?ver=1.3.3

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 38.2KiB ( 26% reduction ).

  • https://upstartgroup.com/wp-content/uploads/Business-Runway-ver3.jpg could save 27.1KiB ( 29%reduction )
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  • https://pbs.twimg.com/profile_images/1011705712441880576/28QNKADU_normal.jpg could save 966B ( 48%reduction )
  • https://upstartgroup.com/wp-content/themes/richer/framework/images/slider-prev.png could save 865B ( 87%reduction )
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Prioritize Visible Content

Visible content is not properly prioritized. Learn more about prioritizing visible content.

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